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Apple is in advanced talks to kick Google out and adopt Microsoft's Bing as its mobile search

Microsoft was the only major player in the smartphone market to lose market share in a recent three-month analysis which concluded in October.  Windows 7 Mobile is delayed and some are claiming that it may be 2011 before we see it released in full form. 

Amid its slumping smartphone business, Microsoft is reaching out to competitors to try to salvage the key assets of its mobile platform, namely mobile version of its Bing search engine.  Microsoft is reportedly in advanced talks with iPhone maker and longtime rival Apple to make Microsoft's Bing the default search engine for the iPhone.

The talks have reportedly been ongoing for two weeks now.  The pair would make strange bedfellows, surely, but they could form a formidable alliance to stand against Google's ever expanding legion of Android handsets.  And since Apple has no major search business unit of its own, the move makes sense from a purely financial standpoint for both parties.

One of the sources who leaked the news comments, "Apple and Google know the other is their primary enemy.  Microsoft is now a pawn in that battle."

The deal would reportedly switch the iPhone's default search from Google to Bing and would involve a partnerships to serve ads to iPhone users.  Currently, only Yahoo and Google are offered as choices for the default search.

Google reportedly pays Apple a flat annual fee to make its search engine the default.  Microsoft may be offering a larger bid, or perhaps a cut of advertising revenue to sweeten the deal.  Microsoft needs the business -- currently Bing sits at a mere 11 percent of November's smartphone search traffic, with Google controlling 86 percent.  As Forrester Research analyst James McQuivey states, "If you have to do a deal with the devil, you might as well deal with the devil that needs you most."



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Maybe they should fix current problems first...
By RandallMoore on 1/20/2010 10:07:25 AM , Rating: -1
MS should definitely fix their mobile os before bitching about others. I can't even do something as simple as sync my win mob 6.5




By damianrobertjones on 1/20/2010 3:03:27 PM , Rating: 3
Today, I unboxed my brand new HTC HD2, that features Windows Mobile 6.5.

Since then I've setup Exchange Push mail, my two pop3 mail accounts and Hotmail/Live messenger.

So... ummm, user related or just the phone you're using?


By damianrobertjones on 1/20/2010 3:04:39 PM , Rating: 2
P.s. Before this phone I did the same with my Toshiba TG01 and before that, the Samsung Omnia i900. (before that the Touch HD, before that Touch pro and the list goes on and on)


RE: Maybe they should fix current problems first...
By bill3 on 1/20/2010 4:54:05 PM , Rating: 2
Hardware seems to be where the iPhone is really falling behind these days. The HD2 and Nexus One both feature much better hardware. 1 ghz Snapdragon CPU's, bigger screens, and much higher resolution. It has taken a while but it seems the iPhone has become a bit of a weakling hardware wise.

I used to want an iPhone desperately, now I want both an HD2 and a Nexus One more, all because of hardware.

From what I read of the "next gen" iPhone Apple doesn't have any plans to fix it's aging iPhone hardware either. They are talking about things like a better OS and LED Flash, but nothing on the hardware. Big mistake if true IMO.

I am sure Mick will be an iPhone user for life no matter how bad the product is, as most politically correct, piracy supporting bloggers are (Engadget, Gizmodo etc, read the comments at those sites and you wll see the commenter hurl accusations of iPhone bias at those editors) but I can forsee others jumping off the Apple bandwagon.


By steven975 on 1/20/2010 5:57:01 PM , Rating: 2
I'm still wondering if they call it a 4G...yet not have 4G hardware. Doubt they will go with "3GT" or something like that!


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