backtop


Print 74 comment(s) - last by mezman.. on Jan 25 at 4:19 PM


Thanks to cutting new rentals, Netflix has been able to offer new titles like The Matrix trilogy for the first time in streamed form.  (Source: Warner Brothers)
Lack of new rentals won't hurt customers CEO says, and they will get streamed content to boot

Netflix is the biggest player in the by-mail rental business, though it faces tight competition from Blockbuster.  Earlier this month Netflix announced a controversial decision, which took many by surprise -- it cut a major chunk of its new releases.  In return for essentially ending new rentals from Warner Bros, Warner reportedly agreed to cut the company's inventory fees in half.  Netflix has since implemented the agreement by introducing a 28-day waiting period on new releases from Warner.  Warner argued that the move would cut piracy and increase DVD sales.

With similar deals with Fox, Universal, and others near completion and the wholesale discontinuation of new releases from Netflix nigh, Netflix CEO Ted Sarandos has gone on the record with blog Hacking Netflix to defend the move.  He states, "The most practical reason is that the savings derived from this deal enable us to be in stock completely on day 29. Remember that we’re a subscription service and the way that you manage the economics of a subscription service is to manage the demand of any disc, depending on the economics of the disc... The net savings derived from technically creating a better customer experience have been redeployed in additional streaming content for all customers."

In short, Netflix is taking a gamble, cutting new releases in exchange for expanded streamed offerings.  Among the new streamed offerings from Warner are Caddyshack, The Matrix 1, 2 & 3, the entire Dirty Harry film collection.

Mr. Sandros, when prompted if the new rental cuts will cause customers to defect, replies, "I’m always worried about customer defections. We think we’ve created a net-positive customer experience. It’s a little complicated, but we think it’s net-positive for subscribers. If you joined Netflix specifically to rent new releases in the first week of release, you’re probably pretty frustrated because we’re generally not in stock on the first week of street date for everybody, we’re about managing the demand on the disc over the life of the disc. We never really positioned new releases on street date as core to our consumer proposition, much more about all you can eat and low, low prices, in a 100,000 title universe."

While Netflix may be killing new rentals, Blockbuster will likely to continue to offer them, as will Redbox.  While Blockbuster reportedly pays studios a lucrative sum to maintain this relationship, Redbox has practiced a novel approach of buying up new releases from traditional retail channels, after talks with studios fell through.

As the CEO of Netflix points out, Blockbuster, Redbox, and Netflix each offer unique advantages and disadvantages.  It should be interesting, though, to see if Netflix users can suffer not being able to get the latest and greatest, in exchange for more streamed content.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

I'll take it ...
By lamerz4391 on 1/20/2010 10:35:11 AM , Rating: 5
I'd rather have more streamed content available than a movie available on day 1. If there is a movie I want to see so badly on day 1, then I'll probably end up buying it to have in my DVD collection anyway.

Otherwise, it makes no difference whatsoever to me if I watch it on March 1 or March 29. Big friggin deal. Expanded streaming content is much preferred in this scenario for me. More movies available anytime is always good.




RE: I'll take it ...
By bighairycamel on 1/20/10, Rating: 0
RE: I'll take it ...
By Spivonious on 1/20/2010 10:45:47 AM , Rating: 5
I can't tell if you're being serious or not.

New releases are always on "long wait" anyway, so I've probably been getting them on Day 29 before this deal went through. I watch way more streamed content, and if this deal means more streamed movies to choose from, bring it on.

My last request is for HD streaming through 7MC.


RE: I'll take it ...
By kattanna on 1/20/2010 11:01:30 AM , Rating: 3
quote:
New releases are always on "long wait" anyway, so I've probably been getting them on Day 29 before this deal went through


exactly. im usually in the middle of some TV series via netflix or some other movies anyways.

currently i have 86 items in normal queue, 10 on instant, with 15 items in the waiting.

so if movie remake part 10,000 comes out today, and i have any interest, i will add it to my queue, and it will come when i get to it.

there is maybe a handful of movies a year that i have any REAL interest in, and will see some of those in the theater.

heck when in the theater and watching the previews, we rate the movies either.. hmm interesting.. or netflixable, with most falling to the later one.


RE: I'll take it ...
By Blight AC on 1/20/2010 11:56:11 AM , Rating: 1
See, I'm pretty much the opposite. Half my current list is red, wait, movies. I don't go to the theaters at all anymore, as I refuse to pay to pay to watch a movie once in a theater when I can just pay the same price to buy it on Blu-Ray (2 adults, 1 child).

I also have about the same amount of movies in my Save queue as my normal queue. So basically, around 1/4 of my disc queue is actually available for shipping now.

If it's true though, and Netflix gets twice the amount of new rentals now, then I'd likely end up Receiving the movie about the same time anyhow... and that would be acceptable. If I have to wait even longer though, then I'd like Netflix to give me a free month since that's pretty much what they are taking away from me.


RE: I'll take it ...
By Cypherdude1 on 1/23/2010 5:02:40 PM , Rating: 2
quote:
New releases are always on "long wait" anyway, so I've probably been getting them on Day 29 before this deal went through.
No, I was a Netflix customer for over 1.5 years and I was always able to receive new releases on the day they were first offered. Their customer service rep told me I just had to time my returned DVD's. I never had any problems receiving new releases on the first day.

quote:
Among the new streamed offerings from Warner are Caddyshack,...
Sure, I am going to forgo new releases so I can see Caddyshack. Sounds like a deal... not.

I do not have a high speed connection so I cannot see streamed content. I prefer DVD's anyway because of the better quality. I'll miss Netflix but I'll probably switch back to BlockBuster. As soon as other Netflix customers realize they aren't getting new releases immediately anymore, they'll leave in droves. I predict Netflix will drop this idea soon after.


RE: I'll take it ...
By michal1980 on 1/20/2010 11:16:19 AM , Rating: 1
but now your new release will be long wait PLUS 28 days.

Netflix should just come out and be honest about what they want and do not want.

Netflix "We do not want disk renters"
Netflix "We do want steamers"

BTW, Caddyshack streaming? WOW amazing title that netflix will now offer.

I already cut my service from 3out to 1out so I can get unlimited streaming. Thats obivously what they want. So they can now live with 50% less of my money. might go to 100% soon.


RE: I'll take it ...
By slashbinslashbash on 1/20/2010 12:38:56 PM , Rating: 2
quote:
but now your new release will be long wait PLUS 28 days.


Well, he said that they'd be fully stocked on Day 29 instead of the current situation. I guess since they're getting a better deal from Warner, they will be able to buy more DVD's.

Overall, I agree with the CEO. As a subscriber this sounds to me like a net win. More movies (and more mainstream movies) available for streaming is what I want.


RE: I'll take it ...
By michal1980 on 1/20/2010 2:54:55 PM , Rating: 2
what does "fully stocked" mean?

After all, if netflix gets 10 copies of a movie. Getting them day 1, or day 28, means they are 'fully stocked'.

Claiming you are going to be 'fully stocked' is PR double talk, sounds good, but if you stop and think about it, you haven't said anything.


RE: I'll take it ...
By Oregonian2 on 1/20/2010 3:21:06 PM , Rating: 2
Good question. One can only assume what it means (like getting 12 instead of 10 seeing as how it costs them less).

At very least, the reason the studios like it would increase the likelihood of "fully stocked". Studio wants folk to buy DVDs instead. Assuming some do rather than waiting for Netflix will reduce the demand when Netflix gets them -- and therefore is closer to being "fully stocked" (which is "vs demand"). Likewise, if folk go to alternatives like Blockbusters (although their stores locally have been dropping like flies) that also will contribute to Netflix being "fully stocked". :-)


RE: I'll take it ...
By Screwballl on 1/20/2010 5:54:55 PM , Rating: 2
Under the proposed system (wait a month), they can gauge desire for the movie based on the number of people on the Save and Wait lists +10%. So if they have 100 people on save and wait, they will probably get around 25 discs so within 2-3 weeks all 100 + 10% have been served and the late renters that wait a month or two anyways get it closer to on time. Of course half my list is always on Short wait, long wait or very long wait so someone is not gauging their "needed stock" numbers properly, or people are ruining too many discs for these movies.

We started a 1 at a time, then jumped to 3 at a time but I think soon we will be dropping back down to 2 or 1 at a time and watch more streaming, which I have setup on my laptop via VGA-out to my 720p 32" LCD TV, which also shares the same native resolution as my widescreen laptop (1366x768).


RE: I'll take it ...
By Lifted on 1/20/2010 1:42:43 PM , Rating: 2
Seriously? I haven't found more than 3 or 4 movies available via streaming at any one time that interest me. The streaming movies are mostly newish crap or old movies I've seen several times already.


RE: I'll take it ...
By Mitch101 on 1/20/2010 3:40:13 PM , Rating: 2
What's great is you can kick off a movie and if in 10 mins its lousy your off to the next one without having to return a disc and wait for the next one to arrive.

Also found a lot of great documentaries I would never have bothered to put in my queue.

Great for kids stuff too. If the kids want to watch something or get into a new show there is no waiting. Someone visits with their kids and they love bob the builder I dont have to TIVO a few episodes I can select it for streaming and there you go shut up kid.


RE: I'll take it ...
By Hiawa23 on 1/20/2010 2:33:15 PM , Rating: 2
I already cut my service from 3out to 1out so I can get unlimited streaming. Thats obivously what they want. So they can now live with 50% less of my money. might go to 100% soon.

I am thinking about doing the same. I hope their inventory reduction costs will offset many reducing their rental numbers. Many claim they usually never got the new releases. Well, that was not the case for me, as most of the new releases I usually got on day 1 or close after.

Netflix needs to just be honest about what they are trying to do. At worst they need to make the movies available for streamin if this is the road they want to take. Like many of you say, life will go on, not really worth me fussing over but I might reduce my acct down to 1 out at a time as it's no longer beneficial to maintain my current level.


RE: I'll take it ...
By foolsgambit11 on 1/20/2010 8:10:15 PM , Rating: 2
quote:
Netflix "We do want steamers"

Hahaha! Classic misspelling.


RE: I'll take it ...
By rdawise on 1/21/2010 12:18:04 AM , Rating: 2
I'm glad I'm not the only that thought of this. So instead of having a massive rush on the day it releases, you want a massive rush 28 days later? I am a Netflix subscriber, so I know getting a DVD on day 1 release is difficult. Currently, however, I have to wait NO MORE THAN 2 WEEKs before I get it. Now you want to wait nearly a month?

Also to those who say that this is a net positive, please explain how? Streaming content is great, until you are hit by ISP caps and poor selection (ahem...Netflix).

Not a net positive for the customer, but a huge positive for Netflix.


RE: I'll take it ...
By Vinb2k10 on 1/21/2010 3:59:48 AM , Rating: 2
I agree with the ISP Cap. Comcast has a 250GB limit and actively throttles bandwidth (as it happened last night while downloading a game from STEAM). My wife an I pay for our games and streamed music, have BOINC running on three machines, and tend to watch a lot of shows online as well. Throw movies into the mix and it looks like Comcast will simply say:

"No Internet for you. Come back one year!"

I miss Verizon FIOS.


RE: I'll take it ...
By Modeverything on 1/20/2010 1:28:34 PM , Rating: 2
I guess I've been extremely lucky. I don't always get new releases, but sometimes I do, and I've never had to wait in the five years I've been a Netflix subscriber.

If Netflix can put more good content up for steaming, then I'm for this change.


RE: I'll take it ...
By micksh on 1/20/2010 1:51:42 PM , Rating: 2
And that's exactly why I switched to Blockbuster online. I can get new releases first day if I go to store. Even if I don't go to store Blockbuster sends new releases faster. With Netflix I've been waiting for months.
Netflix streaming quality sucks on PC so I won't miss it.


RE: I'll take it ...
By hyvonen on 1/20/2010 4:49:43 PM , Rating: 2
Netflix HD streaming quality on TivoHD is top-notch.


RE: I'll take it ...
By Shining Arcanine on 1/20/2010 2:56:10 PM , Rating: 2
It would be nice if these new releases were available via streaming instantly. That would offset the hassle of not having it available on day


RE: I'll take it ...
By straycat74 on 1/20/2010 8:07:41 PM , Rating: 4
that would curb the "piracy", but that is not their intention now is it?


RE: I'll take it ...
By FITCamaro on 1/20/2010 11:47:07 AM , Rating: 2
I thought about switching. But I don't want to lose the streaming ability Netflix offers.


RE: I'll take it ...
By hyvonen on 1/20/2010 12:21:52 PM , Rating: 2
That's exactly it. Netflix streaming (especially HD streaming) is the #1 reason why I'm not considering switching. I've been staying on the 1-out "unlimited" plan just to keep the streaming; having one bluray per week is pretty much enough for me.

Regarding the 28-day delay... Anything brand new has been "very long wait" or "long wait" on my queue for months. If the comment about having everything in stock on day 28 is true, maybe I will end up waiting less..?

I've tried Redbox; it's ok, and 1DVD/$1 is cheap for new movies. But if they offered 1BluRay/$2, I would be all over it on a regular basis.


RE: I'll take it ...
By Suntan on 1/20/2010 3:35:32 PM , Rating: 2
The other reason I stay with netflix is that they treat me like a customer. Unlike Blockbuster who always treated me as nothing more than a source of revenue.

Further, getting the movie on the first day is not worth it if I have to go to a Blockbuster store... <shutters>

Redbox does have some kiosks that they stock with blu rays, but I was told it is a regional decision.

I emailed them stating that I would happily pay $2 a night to rent a Blu ray. If more people did likewise, I would think it would make them evaluate rolling the (blu ray) service out to more areas.

-Suntan


RE: I'll take it ...
By nafhan on 1/20/2010 12:09:15 PM , Rating: 2
Can't tell if you're being sarcastic, either. I look at it this way: you've already waited 6 months since it came out in theaters, so what's another month?
Personally, I think this will lead to more people downloading video via bittorrent. Once a DVD is available in the wild (sale or rental, doesn't matter) it's generally ripped and uploaded the same day if not earlier.


RE: I'll take it ...
By AEvangel on 1/20/2010 10:46:24 AM , Rating: 1
yeah, I don't think the wait will be that big an issue also it will do nothing to counter what little piracy is happening.

Movies are losing money for a variety of reasons and I think piracy is the least of the problem at least here in America.


RE: I'll take it ...
By Drag0nFire on 1/20/2010 11:34:54 AM , Rating: 2
To be honest, I feel like they're missing the point. For recent releases, Netflix is not competing with Blockbuster or Redbox, but rather with piracy. If current subscribers of Netflix cannot legitimately watch movies when released, they may turn to piracy.

Netflix and the movie studios both lose...


RE: I'll take it ...
By xmichaelx on 1/20/2010 2:15:52 PM , Rating: 1
quote:
Movies are losing money for a variety of reasons...

No, movie studios have seen record profits every year for years. This article is about 2008, but 2009 will shatter numbers once again when the numbers come in:
http://arstechnica.com/media/news/2009/01/what-pir...


RE: I'll take it ...
By FITCamaro on 1/20/2010 3:26:03 PM , Rating: 1
Most movies are not losing money. Even a bad movie typically does well enough in the theater to more than cover its production costs.


RE: I'll take it ...
By indigosfbmw on 1/20/2010 11:06:28 AM , Rating: 2
With you on streaming being the coming thing. If Netflix can increase their streaming library and include more newer releases it's a good thing seems to me.


RE: I'll take it ...
By dr4gon on 1/20/2010 11:29:21 AM , Rating: 2
I can't stand the poor quality of streamed netflix. For the price of netflix, you'd be better off renting the latest from Redbox at $1/movie/night and there are even plenty of free rental coupons out there.


RE: I'll take it ...
By RabidDog on 1/20/2010 11:49:23 AM , Rating: 2
I hate to break it to all these movie rental/on-demand/streaming services, but the cost of renting a movie is $1/day. RedBox has set the price. If you pay more, you're a sucker.
Netflix is a neat idea, but for $10/month can you really watch more then 10 movies? Maybe the first month there are 10 movies worth watching, but after that, you are caught up. And who has the time to watch that many movies?


RE: I'll take it ...
By Hiawa23 on 1/20/2010 2:56:22 PM , Rating: 2
Netflix is a neat idea, but for $10/month can you really watch more then 10 movies?

I don't agree, I have over 150 in my Q plus another 100 in my instant Q. I never get caught up, & I never got caught up before the change cause I always had one of the new releases I wanted to watch per week. I have the 2 out at a time plan, & I go through at minimum 6disc movies a week, plus the unlimted streamin, so RED Box wouldn't work for me, especially since they don't offer Blu-ray, plus the whole point of Netflix to me is convenience, no driving anywhere no rush to return anything, just drop em off at the post office on the way to work & immediately the next movie releases & is at my home in a day.


RE: I'll take it ...
By Mitch101 on 1/20/2010 3:35:11 PM , Rating: 2
Its not so much the movies but we watch a lot of the TV series. Like if you haven't been watching Dexter you can watch season 1-3 streamed without waiting for Disc X to arrive. When we get hooked into a series Its great watching several episodes back to back.


RE: I'll take it ...
By MrBlastman on 1/20/2010 3:39:38 PM , Rating: 2
I disagree. I have over 160 movies in my queue and it has only been growing over the last six years that I have been with Netflix. I can't keep up.

The beauty about Netflix is the more you watch and the more you rate, the more movie suggestions they match up to your likes/dislikes that you find to watch that you never thought of. I have seen dozens, if not hundreds more movies because of this that I would never have seen before.

The streaming is just icing on the cake. I still prefer DVD's for the quality, but the streaming more than fits the bill for dialogue and plot intensive movies that are light on action. Even action movies are fine though streaming--I watched Die Hard again recently and it looked pretty good. Same with Grindhouse (it was a short-time streaming offer).

Netflix is totally worth subscribing to if you're a movie buff. I have basic cable still and see no need in getting the premium channels.


RE: I'll take it ...
By Hiawa23 on 1/20/2010 4:28:55 PM , Rating: 2
I disagree. I have over 160 movies in my queue and it has only been growing over the last six years that I have been with Netflix. I can't keep up.

The beauty about Netflix is the more you watch and the more you rate, the more movie suggestions they match up to your likes/dislikes that you find to watch that you never thought of. I have seen dozens, if not hundreds more movies because of this that I would never have seen before.

The streaming is just icing on the cake. I still prefer DVD's for the quality, but the streaming more than fits the bill for dialogue and plot intensive movies that are light on action. Even action movies are fine though streaming--I watched Die Hard again recently and it looked pretty good. Same with Grindhouse (it was a short-time streaming offer).

Netflix is totally worth subscribing to if you're a movie buff. I have basic cable still and see no need in getting the premium channels.


I agree 100%. Netflix has been worth it for me over the years. I too can't keep up, but with this move atleast it will force me to start going through the movies at the middle or bottom of my Q, cause what I would do in the past is I would check Best Buys newspaper every week to see what was coming out on Tuesday then add them to my Q & move them immediately to the top, so I was watching alot of new stuff but skipping over the the stuff in the middle or bottom, so atleast the change has a benefit, other than thatI don't like the fact that


RE: I'll take it ...
By Suntan on 1/20/2010 3:41:04 PM , Rating: 2
I would have to disagree. It depends how much you value your time.

The cost benefit of having them delivered and waiting in my mailbox is worth something to me. Even though I can drive 5 blocks to a redbox and get a DVD there, it still isn’t worth it all the time when I have to go get it *and* return it to the same place.

Finally, Redbox does not offer Blu rays (in my area) and they don’t have the selection of older movies that Netflix does.

-Suntan


RE: I'll take it ...
By hyvonen on 1/20/2010 4:54:24 PM , Rating: 2
Netflix HD stream through Tivo has better quality than a DVD.

I don't know if you can stream HD through PS3/Roku/XBox (or through one of those numerous bluray players that offer Netflix streaming), but I know that it works beautifully on Tivo.


RE: I'll take it ...
By metaltoiletry on 1/20/2010 11:59:39 AM , Rating: 2
I agree. If I want to see a film that badly, I go to the theater.

My biggest question is: HD streaming on PC?


RE: I'll take it ...
By ZachDontScare on 1/20/2010 1:42:45 PM , Rating: 2
Same here - I'd rather have more streaming too. I probably watch 5 to 10 things streamed per physical DVD.

Heck, if they filled out the number of TV shows they can stream so that basically everything on TV was available, I'd be happy just paying for that.


RE: I'll take it ...
By Hiawa23 on 1/20/2010 2:24:36 PM , Rating: 2
I am really pissed off at Netflix. I have been a customer since day 1, I mean, since day 1 ot their existence, & the biggest benefit to me was the fact that I could get the new rentals usually on day 1.

I haven't even bought a DVD in years haven't been into a Blockbuster in 5 years, & this sucks as they are punishing all of us for ills of others. I do have a DVD burner but never burned anything other than my own stuff, & this will not deter jack. Alot of movies you can get when they are in theaters now if you want so who is this going to ultimately benefit other than Netflix?

What once was a great service I am not questioning whether I should keep, cause I enjoy the streaming feature, & blu- rays, especially for my PS3 & 360, but now all the new releases I want to see now I have to wait, which is not okay but one good thing is now I can start going through movies at the bottom of my Q that have been at the bottom for along time.

I understand where the movie studios are coming from, I even understand Netflix, but just cause you are making me wait a month for that new release, noway in h*** is that going to force me to go out & buy the dvd, especially in this economy, isn't the whole purpose of Netflix to begin with, so you don't have to buy movies watch em once then they sit on your shelf for life. I have over 500 movies on my shelf & Netflix solved this issue, but now, I don't know. I like movies, but not that much.


RE: I'll take it ...
By OKMIJN4455 on 1/24/2010 6:37:34 AM , Rating: 1
http://www.brand-bar.com
New to Hong Kong : Winter Dress

---**** NHL Jersey Woman $ 40 ---**** NFL Jersey $ 35
---**** NBA Jersey $ 34 ---**** MLB Jersey $ 35
---**** Jordan Six Ring_m $36 ---**** Air Yeezy_m $ 45
---**** T-Shirt_m $ 25 ---**** Jacket_m $ 36
---**** Hoody_m $ 50 ---**** Manicure Set $ 20 ... ...
http://www.brand-bar.com


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki