Acer founder Stan Shih, who helped grow his
company into Taiwan's top computer-maker, said this differential
response is merely a
sign of trouble to come for American companies.
quoted by Taipei-based Commercial Times as saying, "The
trend for low-priced computers will last for the coming years.
But US computer makers just don't know how to put such products on
the market... US computer brands may disappear over the next 20
years, just like what happened to US television brands."
talk may sound like the same kind of tired corporate rhetoric that
executives often spout off. However, one must consider Acer's
impressive performance -- in 2009 the company passed
Dell to become the world's second largest computer maker, and
according to Digitimes, it is projected to in 2011 pass HP to
become the world's top computer maker. That progress has been
heavily driven by aggressively priced PCs, especially netbooks.
odd man out is Apple, Inc. Apple, a U.S. firm based out of
Cupertino, California, traditionally prices its notebooks well above
even HP or Dell, let alone the Taiwanese. However, it continues
and gain marketshare, perhaps proving that Acer's prediction of
the American computer maker's demise premature.