Print 83 comment(s) - last by fasfdhfd0000.. on Jan 29 at 4:05 PM

GM says the 2011 Chevy Volt, America's first mass-market electric vehicle, will be offered in the low 30s (possibly before tax credit), and that it will make a profit.
Its unclear whether Volt's price tag in the low 30s is with or without tax credit

The 2011 Chevy Volt, designed and manufactured by General Motors, faces tremendous challenges as the highest profile electric vehicle launch to date.  Among the most pressing are performance -- currently the Volt can not tolerate very hot climates well -- and pricing.

Many factors, including the cost of the battery pack, the cost of the vehicle warranty (which could possibly include limited battery replacement coverage), and cost of design have led analysts to predict that the Volt will be quite expensive for a mass market vehicle -- in the range of $40,000 USD.  A $7,500 USD tax credit on electric vehicles will bump this price down substantially, but many have voiced doubts about how many consumers will bite at a $32,500 USD price point.

However, according to, the cost may be significantly less, improving the Volt's prospects.  The blog spoke with GM CEO Ed Whitacre and quotes him as saying, "We’re not in business to lose money, we did enough of that already.  [The Volt] is going to sell in the low 30s.  We’ll get a margin on that."

Noticeably absent was any mention that the low 30s price estimate included the government tax credit.  If that figure indeed proves to be before the credit, it could mean GM has a major surprise in store for the market.  If GM can hit the market in the high 20s after a  tax credit, it could steal a substantial amount of business from hybrid makers like Toyota and Honda.

Again, Mr. Whitacre's comments do not entirely rule out that the "price" he's quoting is after tax credit, though that is how has interpreted them.  Regardless, if GM can merely make a profit on the electric vehicles it is producing, that will be impressive.

If GM can achieve either goal -- a price in the 20s after tax credit, or a margin on the vehicles it sells, its bold experiment could pay off.  After all, its position is similar to that of Toyota, when the Japanese automaker entered the world market with the Prius in 2001.  At the time hybrids were unproven and doubts were high; now the car is the bestselling car in Japan and climbing U.S. sales charts.  The Volt has the potential to achieve similar success, if GM can live up to its big promises.

Update 1: Tues., January 19, 2009, 11:05 p.m. -

Turns out that like most things that sound to good to be true, the notion that a "low 30s" price might be pre-tax credit turned out to be wishful thinking.  A GM spokesperson contacted AutoBlog, commenting that while GM "has not officially announced final Volt pricing, a price in the low 30's after a $7,500 tax credit is in the range of possibilities."

While it may be disappointing to many that the Chevy Volt won't hit in the high 20s, this comes as little surprise.  Returning to the Prius parallel, if GM can indeed turn a profit, though, that will still be quite impressive.  Hopefully that prediction by Mr. Whitacre was not simply more wishful thinking.


Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Motley on 1/19/2010 12:57:55 PM , Rating: 5
Except not everyone is paying California prices. Here in Chicago, I'm paying $0.035 per kWH during the times a volt would be charging. So I plugged in our prices into your post:

This is supposed to give you 40 miles, so that is 2.5 miles per kilowatt.

Out here in Chicago (ComEd), we have a real time pricing rate, the price is cheaper on off-peak times and lowers the cost per Kilowatt. At the lowest price of $.035/KWh, it would cost about $0.56 to charge, and at a 40 mile range, that’s 1.4 cents/mile.
During the summer, if you use your Air conditioning, you are facing $.035/KW or even $.035/KW.
At $.035/KW it would cost $0.56 to charge, at $.035/KW it would cost $0.56 to charge.

Now compare this to the Toyota Prius at 40 miles/Gallon
Gas is currently $3.00/gal, so 40 miles would cost $3.
The Volt would cost me $0.56 to $0.56 to go 40 miles during the summer. Yay for all the savings by going electric.

By Nutzo on 1/19/2010 1:01:21 PM , Rating: 2
If you are really paying $.035/KW, including transmission cost/etc. then the Volt would be cheaper. However when you have freezing tempratures, the efficency will drop, and cost/mile will go up. Same for people where it gets over 100 degrees.

By Motley on 1/19/2010 1:14:34 PM , Rating: 2
Here's a link to our prices here in Chicago:

However, you are correct, distribution, transmission, and taxes are an additional cost of about $0.032 per kWH (in our coldest of winters), which would make the numbers slightly higher, but still much much cheaper than a prius.

By Screwballl on 1/19/2010 9:04:30 PM , Rating: 1
The local prices in my stretch of Florida vary. We actually volunteered to go into a tiered plan since we use the most during the low and med time periods.

Non-tiered prices locally are $0.023/KwH (it was $0.013 until early 2009 when they jacked up the prices across the board for all customers)

Low price tiered = $0.018
med = $0.03
high = $0.076
and the rare critical rate = $0.285

All these do not include taxes, transmission fee, location fees and the rest of the shit they add on.

In the case of this car, smart people would wait to plug it in at the low tier time which is 10PM regardless of the season, meaning they pay just pennies to drive the first 40 miles. The dumb people would plug in when they get home at 6PM which is high tier cost during the summer and medium during the winter.
Also for gasoline costs in my area, it varies lately from $2.65/gal to (currently) $2.90.

Here is a link to our tiered plan:

By grandpope on 1/21/2010 3:23:40 PM , Rating: 2
and the rare critical rate = $0.285

Here in Central Cal, PG&E has 5 tiers:

Tier 1 Up to the Baseline amount
Tier 2 Electricity usage from 101% to 130% of Baseline
Tier 3 Electricity usage from 131% to 200% of Baseline
Tier 4 Electricity usage from 201% to 300% of Baseline
Tier 5 Electricity usage in excess of 300% of Baseline

They assume customers will hit tier 5 regularly, since the baseline is set at "50 to 60 percent of average use for basic electric customers". I normally see 40% of my bill charged at the tier 5 price, which can be as much as 4x the baseline price.

Sometimes I wish CA would just fall into the Pacific.

By Motley on 1/19/2010 1:03:55 PM , Rating: 2
I quoted $.035 because that's on the high end, however, rates yesterday for example, was $0.02.

By Nutzo on 1/19/2010 1:08:28 PM , Rating: 2
I assume that the California legislature will come up with some stupid solution, like increasing the baseline allowance (the amount of lower cost electricity) for people who buy a Volt or similar car.

Since I only drive about 5K miles a year, and any allowance would cover the typical 10K+ miles per year, buying a Volt might be a way to lower my electric bill :)

That's the only way I'd see me buying one.

By steven975 on 1/19/2010 3:30:06 PM , Rating: 2
That price is insanely low. In FL it is about 11-12 cents per KWH if you use under 1,000, then 16 cents per KWH if you go over that. These are effective (post tax/surcharge/BS fee) rates. This is about average for the US I believe.


By Mint on 1/19/2010 5:26:32 PM , Rating: 2
If you charge at night, utilities practically give electricity away. Nuclear power doesn't ramp down because fuel cost is dirt cheap, and even coal plants usually prefer to avoid the thermal stresses of daily cycling. 1 cent per kWh is better than nothing.

From what you guys are saying about CA and FL, they badly need some smart meters. It's peak demand that strains the system and requires new generation capacity to be built.

By Solandri on 1/20/2010 1:15:37 AM , Rating: 2
If you charge at night, utilities practically give electricity away. Nuclear power doesn't ramp down because fuel cost is dirt cheap, and even coal plants usually prefer to avoid the thermal stresses of daily cycling. 1 cent per kWh is better than nothing.

That's how how things are right now. Prices are cheapest at night because electricity use then is lowest and the power plants have the most excess capacity. The average electricity use in the U.S. is about 31 kWh per day per household. The Volt is supposed to have a 16 kWh battery of which half (8 kWh) is used.

So if the Volt and future electric vehicles are actually successful and every household has one, you're talking about a 25% increase in daily household electricity use mostly hitting the grid at night. It would no longer be the period of lowest electricity use, and thus the price you're charged during those hours would go up.

I grant you, charging these will be cheap initially when only a few tens of thousands of households have one and they don't have a significant impact on the power grid. But long-term, I think you're better off using the average electricity price to gauge how expensive it'll be to charge an electric car. I mean, if the number of people who drove gasoline cars in the U.S. dropped to 100k overnight, gas prices would probably be like 10 cents a gallon. You have to compare these things long-term, assuming tens or hundreds of millions of them are in use.

By Mint on 1/20/2010 11:01:34 PM , Rating: 2
That's reeeeaaally long term. For each household to have one even 30 years from now, we'd need ~4M PHEVs sold per year on average.

If PHEVs become that popular, by then we'll have charging outlets everywhere to fill up during the day, too. Hopefully people will stop being scared of nuclear power in 10 years, and we can get some plants built well before that 30 year timeframe. Maybe we'll have high altitude wind (estimated 1.2c/kWh) and compressed air storage working, too.

In any case, electricity will always be far, far cheaper than gas. Unless, of course, those predictions of $1/gallon cellulosic ethanol come true...

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki