Print 13 comment(s) - last by beerhound.. on Jan 14 at 9:32 PM

"Windows Mobile still has legacy issues that makes it challenging to compete in mobiles: we know it and Microsoft knows it."

The smartphone market is booming and many manufacturers are seeing their profits live and die by the popularity of their smartphones offerings. The smartphone segment is one of the few where margins can be high and demand is strong from consumers.

LG is the world's number three smartphone maker and the company is looking to grow its share of the market in 2010 by 20%. Reuters reports that LG plans to do this by focusing more on Android as the OS for its smartphone line. The South Korean company plans to offer at least 10 devices this year that run the Android OS.

That is interesting after LG signed with Microsoft in February 2009 to deploy smartphones with Windows Mobile as the operating system of choice. LG's Skott Ahn, president and CEO of mobile communications for LG said, "The fact that we'll have a bit more Android phones this year doesn't mean our ties with Microsoft are weakening." He continued saying, "Windows Mobile still has legacy issues that makes it challenging to compete in mobiles: we know it and Microsoft knows it."

The future of the Windows Mobile OS is murky with its market share falling as its competitors increase their share. In November 2009, Gartner statistics showed that the Windows Mobile OS held 7.9% of the market whiles the iPhone OS had grown to 17.1% of the market. At the same time rumors are circulating that Windows Mobile 7 might be delayed again due in part to stiff competition from other OS' like Android. Last year LG sold 117 million handsets, LG hopes to sell 140 million mobile phones in 2010 and claim 10% of the global market.

Analyst Han Eun-mee said, "LG should be able to post some growth in unit sales, but margins could come under pressure if the growth comes from the low-end."

LG plans to introduce at least ten more smartphones this year that run OS' other than Android, presumably most of those will be Windows Mobile handsets. However, some of the devices will be LiMo handsets according to LG making most of its smartphones reliant on Android.

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RE: Android
By hadifa on 1/13/2010 5:42:31 PM , Rating: 2
Well I had great hopes for Android and I still do but after getting my HTC magic, I see that Android still cannot overthrow or compete with the top dog being Iphone.

Android is a great mobile OS, the integration with google tools is phenomenon and there are great phones available for it or are in the pipeline but it strangely misses on some of the basics. After getting my phone I found out that there is no support for many languages like Hebrew, Arabic, Urdu and Persian.

The lack of support is not limited to ver 1.5 of Android but even extends to the latest version 2.1 and there is no word from google about even supporting these let alone when!

There are some workarounds but they usually require rooting the phone and none of the ones I've seen even remotely adequate.

I think android will gain some serious market share this year but it seems google lacks a bit in vision and experience departments!

RE: Android
By beerhound on 1/14/2010 9:32:46 PM , Rating: 2
I think the biggest feature for Android is enabled by it being open source. When the software devs start getting some experience with the platform, the development pace is going to pick up. The features that are missing or not fully implemented now will be there soon. WinMo7 is delayed, Apple has been releasing on an annual cycle. (with bug fixing point releases in between) I think when the development community gets so momentum, they will easily be able to out pace the development cycle of those two competitors.

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