LG is the world's number three smartphone maker and
the company is looking to grow
its share of the market in 2010 by 20%. Reuters reports
that LG plans to do this by focusing more on Android as the OS for
its smartphone line. The South Korean company plans to offer at least
10 devices this year that run the Android OS.
interesting after LG signed with Microsoft in February 2009 to deploy
smartphones with Windows Mobile as the operating system of choice.
LG's Skott Ahn, president and CEO of mobile communications for LG
said, "The fact that we'll have a bit more Android phones this
year doesn't mean our ties with Microsoft are weakening." He
continued saying, "Windows Mobile still has legacy issues that
makes it challenging to compete in mobiles: we know it and Microsoft
The future of the Windows Mobile OS is murky
with its market
share falling as its competitors increase their share. In
November 2009, Gartner statistics showed that the Windows Mobile OS
held 7.9% of the market whiles the iPhone OS had grown to 17.1% of
the market. At the same time rumors are circulating that Windows
Mobile 7 might
be delayed again due in part to stiff competition from other OS'
like Android. Last year LG sold 117 million handsets, LG hopes to
sell 140 million mobile phones in 2010 and claim 10% of the global
Analyst Han Eun-mee said, "LG should be able to
post some growth in unit sales, but margins could come under pressure
if the growth comes from the low-end."
LG plans to
introduce at least ten more smartphones this year that run OS' other
than Android, presumably most of those will be Windows Mobile
handsets. However, some of the devices will be LiMo handsets
according to LG making most of its smartphones reliant on Android.