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"Windows Mobile still has legacy issues that makes it challenging to compete in mobiles: we know it and Microsoft knows it."

The smartphone market is booming and many manufacturers are seeing their profits live and die by the popularity of their smartphones offerings. The smartphone segment is one of the few where margins can be high and demand is strong from consumers.

LG is the world's number three smartphone maker and the company is looking to grow its share of the market in 2010 by 20%. Reuters reports that LG plans to do this by focusing more on Android as the OS for its smartphone line. The South Korean company plans to offer at least 10 devices this year that run the Android OS.

That is interesting after LG signed with Microsoft in February 2009 to deploy smartphones with Windows Mobile as the operating system of choice. LG's Skott Ahn, president and CEO of mobile communications for LG said, "The fact that we'll have a bit more Android phones this year doesn't mean our ties with Microsoft are weakening." He continued saying, "Windows Mobile still has legacy issues that makes it challenging to compete in mobiles: we know it and Microsoft knows it."

The future of the Windows Mobile OS is murky with its market share falling as its competitors increase their share. In November 2009, Gartner statistics showed that the Windows Mobile OS held 7.9% of the market whiles the iPhone OS had grown to 17.1% of the market. At the same time rumors are circulating that Windows Mobile 7 might be delayed again due in part to stiff competition from other OS' like Android. Last year LG sold 117 million handsets, LG hopes to sell 140 million mobile phones in 2010 and claim 10% of the global market.

Analyst Han Eun-mee said, "LG should be able to post some growth in unit sales, but margins could come under pressure if the growth comes from the low-end."

LG plans to introduce at least ten more smartphones this year that run OS' other than Android, presumably most of those will be Windows Mobile handsets. However, some of the devices will be LiMo handsets according to LG making most of its smartphones reliant on Android.

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By damianrobertjones on 1/13/2010 12:02:42 PM , Rating: 2
I've owned plenty of phones and have setup a few nokia's, iPhones, winmobs for exchange, along with a BeServer for two (yes) Blackberries.

I currently own and use a Toshiba TG01 with Winmob 6.5 and, basically, I use it to make calls, play music, couple of films, sync with exchange, GPS with CoPilot live and very little web access. It's fine and does all of the above with ease. It's fast, has an extended battery for those 1Ghz moments and barely causes and problems.

I, however, keep being told that my phone, along with Windows Mobile 6.5, doesn't cut it anymore. This, of course, confuses the living heck out of me?

Why is my phone not good enough when it does all I require?

RE: Huh?
By Fox5 on 1/13/2010 12:20:59 PM , Rating: 2
Because it requires a stylus to be functional. Also, it's not sexy or hot.

RE: Huh?
By DLeRium on 1/13/2010 2:00:50 PM , Rating: 2
HTC's phones are finger friendly. WinMo is changing. Capacitive is the new thing, and the HTC HD2 is there. The US marketshare for WinMo is considerably smaller than the overseas marketshare. It's because we get the crappy phones.

RE: Huh?
By damianrobertjones on 1/13/2010 3:08:34 PM , Rating: 2
Nope. The tg01 has a 4.1" screen with 6.5's bigger buttons. Haven't used on since I opened the box.

Keep up!

RE: Huh?
By themaster08 on 1/13/2010 2:44:37 PM , Rating: 2
Why is my phone not good enough when it does all I require?

It is. WinMo and Symbian both suffer from the same problem. Their UI's both look like they came out of the Ark.

Android and iPhone OS bring a few things to the table that smartphones have dearly lacked, such as eye candy and ease of use, so that any idiot not willing to sacrifice a few hours of their time learning something new, can use them.

If you can live without such trivial features, and you're not a complete idiot, then WinMo and Symbian are both just as capable and feature-rich as Android, iPhone OS and the rest.

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

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