One of the
coolest things that Netflix has done is to team up with other
companies to create an ecosystem of devices from game consoles to
Blu-ray players and HDTVs that are capable of streaming on-demand
films and TV shows from Netflix. Netflix has seen its profits
soar by 48% despite the poor global economy.
In August of
2009, Netflix and Microsoft announced that the Xbox 360 would be the
"native" streaming partner for Netflix on-demand
content. Gamers who owned platforms other than the Xbox 360 were
probably a bit bummed that their consoles would get no Netflix love.
Luckily, Netflix had a trick up its sleeve that allowed it to skirt
that exclusivity with Netflix for the PS3.
In October 2009,
Netflix and Sony announced that access to Netflix content would be
to the PS3 game console this spring. Rather than a baked in
streaming service like the Xbox 360 offers, the PS3 would get Netflix
content using a Blu-ray disc and BD-Live technology. The Blu-ray disc
does have to be in the PS3 for the service to work.
Netflix and Nintendo have announced that the Wii is now going to be
the third and final major console to
get access to the on-demand streaming content library. Netflix
again skirts the exclusive deal with Microsoft by offering a disc
that has to be in the Wii at all times for the content to be
Users will need at least a $9 monthly subscription
to Netflix to access the streaming catalog. The PS3 and Wii will be
cheaper ways to access streaming Netflix content than the Xbox 360.
Xbox users are required to have an Xbox Live gold membership to
access Netflix content.