The foundation of the new platform is technological
innovation. The new global platform Ford Focus will receive the
four-cylinder turbocharged direct injection (DI) engines.
European customers will have the option of getting either a 1.6-liter
EcoBoost gas engine or an improved Duratorq TDCi common-rail diesel
engine. U.S. customers won't get the diesel, but they will get
a 2.0-liter EcoBoost gas engine that features DI and Twin Independent
Variable Camshaft Timing (Ti-VCT). The new engines should
provide a bit more horsepower (the 2.0-liter North American engine
adds an extra 20 hp compared to its predecessor). They also
should provide 10 to 20 percent gains in fuel economy (a bit over 10
percent, in the North American engine's case).
American Focus will also get Ford's new dual-clutch
six-speed Ford PowerShift automatic transmission. The new
transmission offers additional fuel economy savings of about 9
percent. It replaces the manual parts -- torque converters,
planetary gears and oil pumps -- found in standard automatics, with a
more efficient system that electrically controls the clutch.
new Focus also may be the first non-hybrid auto to get stop-start
technology in the U.S., according
This technology allows the vehicle to shut off the engine when
stopped, saving fuel, particularly in urban settings. Ford is
targeting a 40+ mpg fuel economy with the stock variant, similar to
GM's Chevy Cruze, a key competitor.
A new Electric Power
Assist Steering (EPAS) system has also been added, which Ford says
will offer "pure and precise responses at high speed."
The new car also gets a new Dynamic Cornering Control system, which
Ford says will yield reduced understeer, improved traction and better
turn-in. Together, Ford says these technologies make a vehicle
that is both more fun to drive and safer.
also make the new vehicle safer. The new vehicle uses steel for
55 percent of the body shell and ultra-high strength and Boron steels
in 26 percent of the vehicle’s structure. Those improvements
pay off in cold hard numbers; the new Focus sports a 25 percent
greater rigidity than the current North American Focus.
new Focus will also get Ford's new MyFord Touch infotainment system.
The new system, which we extensively
covered at CES 2010, includes a WebKit browser, canned text
messaging, voice-commanded climate controls, improved voice commands,
smart phone application APIs (including for voice commands), and
Ford feels that its new Focus design is also very
stylish. It calls the vehicle's artistic direction "Kinetic
Design". Ford's press release brags, "With its
striking front end, sleek profile, dramatic rising beltline and
athletic stance, the new Focus clearly telegraphs the rewarding
driving experience that awaits customers when they take to the
The base variety of the new Focus will be offered
in hatchback and sedan forms. It will be accompanied by the
European C-Max and Grand C-Max which will be landing in the U.S.
sometime in 2011 and fall under the Focus global design
The next generation Ford Focus won't go on sale
until the 2012 model year (2011). Hybrid and battery electric
variants should be coming in the 2013 model year (2012) -- Ford has
not committed to hard time frames for their launch. The
electric variant is expected to get 80-100 miles on a charge.
At a recent press event, DailyTech
spoke with Ford executives, including
CEO Alan Mullaly on their upcoming EV and the company's desire to
avoid the temperature-related
problems of competitor GM's 2011 Chevy Volt EV.
quote: Is it seriously that hard for somebody to market a hot hatch with 200-ish HP in the states?