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Ford's Focus sedan gets a stylish makeover

The hatchback is once again in the lineup

The Focus' swanky new interior
Ford is gunning to gain more ground in the small car segment

Ford today unveiled its next generation Ford Focus global platform.  With the new Focus, Ford is hoping to seize more of compact car market (known as the "C segment" outside the U.S.) from competing models like the Honda Civic, Chevy Cobalt, and Toyota Corolla.

The foundation of the new platform is technological innovation.  The new global platform Ford Focus will receive the company's EcoBoost four-cylinder turbocharged direct injection (DI) engines.  European customers will have the option of getting either a 1.6-liter EcoBoost gas engine or an improved Duratorq TDCi common-rail diesel engine.  U.S. customers won't get the diesel, but they will get a 2.0-liter EcoBoost gas engine that features DI and Twin Independent Variable Camshaft Timing (Ti-VCT).  The new engines should provide a bit more horsepower (the 2.0-liter North American engine adds an extra 20 hp compared to its predecessor).  They also should provide 10 to 20 percent gains in fuel economy (a bit over 10 percent, in the North American engine's case).

The North American Focus will also get Ford's new dual-clutch six-speed Ford PowerShift automatic transmission.  The new transmission offers additional fuel economy savings of about 9 percent.  It replaces the manual parts -- torque converters, planetary gears and oil pumps -- found in standard automatics, with a more efficient system that electrically controls the clutch.

The new Focus also may be the first non-hybrid auto to get stop-start technology in the U.S., according to AutoBlog.  This technology allows the vehicle to shut off the engine when stopped, saving fuel, particularly in urban settings.  Ford is targeting a 40+ mpg fuel economy with the stock variant, similar to GM's Chevy Cruze, a key competitor.

A new Electric Power Assist Steering (EPAS) system has also been added, which Ford says will offer "pure and precise responses at high speed."  The new car also gets a new Dynamic Cornering Control system, which Ford says will yield reduced understeer, improved traction and better turn-in.  Together, Ford says these technologies make a vehicle that is both more fun to drive and safer.

Better materials also make the new vehicle safer.  The new vehicle uses steel for 55 percent of the body shell and ultra-high strength and Boron steels in 26 percent of the vehicle’s structure.  Those improvements pay off in cold hard numbers; the new Focus sports a 25 percent greater rigidity than the current North American Focus.

The new Focus will also get Ford's new MyFord Touch infotainment system.  The new system, which we extensively covered at CES 2010, includes a WebKit browser, canned text messaging, voice-commanded climate controls, improved voice commands, smart phone application APIs (including for voice commands), and more.

Ford feels that its new Focus design is also very stylish.  It calls the vehicle's artistic direction "Kinetic Design".  Ford's press release brags, "With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road."

The base variety of the new Focus will be offered in hatchback and sedan forms.  It will be accompanied by the European C-Max and Grand C-Max which will be landing in the U.S. sometime in 2011 and fall under the Focus global design platform.

The next generation Ford Focus won't go on sale until the 2012 model year (2011).  Hybrid and battery electric variants should be coming in the 2013 model year (2012) -- Ford has not committed to hard time frames for their launch.  The electric variant is expected to get 80-100 miles on a charge.  At a recent press event, DailyTech spoke with Ford executives, including CEO Alan Mullaly on their upcoming EV and the company's desire to avoid the temperature-related problems of competitor GM's 2011 Chevy Volt EV.



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Another Hit
By thomp237 on 1/11/2010 9:31:30 PM , Rating: 2
I have been planning on buying a 2011 Fiesta, but with the Focus looking better than I expected I will probably wait and get the Focus instead.

Oh and please, please, PLEASE bring the RS to the US.

Focus RS FTW!




RE: Another Hit
By Samus on 1/11/2010 10:19:20 PM , Rating: 2
Something you all need to keep in mind is these Focii will probably MSRP for $22,000-25,000 in full kit. The reason Ford is bringing the Fiesta here is so it can take the segment the current Focus sells in ($15,000.)

The last time Ford tried to charge $22,000 for a compact car, it [SVT Focus] failed to sell. And they only made 5,000 of them, accounting for less than 3% of total state-side Focus production.

Yes, this car is awesome, and I'll probably replace my SVT Focus with one, but I doubt many people will. If they have a base model close to $15,000 (doubtful, we're talking turbo charging STANDARD) then it might take off, but something tells me it wont be sustainable for Ford when you consider the inherant costs of this cars basic features.


RE: Another Hit
By Brandon Hill (blog) on 1/11/2010 10:31:16 PM , Rating: 2
My guess is that the hatch will mirror Mazda 3s Hatch pricing -- so roughly $19,000 to $25,000.

The sedan will probably start a little lower.


RE: Another Hit
By Omega215D on 1/11/2010 10:25:16 PM , Rating: 2
I'm already picturing this car with rally tires and some spoilers... if the RS comes all the more to fantasize about. I used to be a Subaru only guy when it came to that kind of racing or for normal driving but this Focus has got my attention.


RE: Another Hit
By Samus on 1/11/2010 10:31:24 PM , Rating: 2
Dude did you watch the X-Games? The Rally Fiesta was insane...made the Impreza look so sad. Too bad Ford'll probably never sell AWD versions of the Fiesta (or Focus) to the public :(


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