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  (Source: Ford Motor Company)

  (Source: Ford Motor Company)

  (Source: Ford Motor Company)

  (Source: Ford Motor Company)
Welcome to the batmobile

In an exclusive interview with Doug Van Dagens, Ford Motor Company's Director of Connected Services, at a CES 2010 press event DailyTech has been provided exclusive details on the upcoming successor to SYNC, dubbed MyFord Touch.  There's a lot of exciting new features -- some which Ford has already discussed (portable customizations, smart phone app API, climate control, and mobile broadband), others that we received exclusive insight on (the new system's web browser and details on its text messaging scheme).

First the basics:  MyFord Touch is powered by an 8-in. touchscreen display in the center stack and two smaller 4.2-in. LCD screens to the right and left of an analog speedometer.  The LCD gauges can currently be found in the Ford Fusion Hybrid.  In the new MyFord Touch, the left screen provides practical vehicle information like a tachometer and fuel gauge, while the right screen offers MyFord Touch menus.

Two five-way button thumbwheels on the steering wheel give the driver one means of interacting with MyFord Touch.  The driver actually has three primary means of interacting with the system -- a VUI (voice user interface) which implements the system's famous voice commands, a TUI (touch user interface) via the center stack screen, and a GUI (graphic user interface) via the thumbwheel controllers.

The new system splits activities into four categories -- Phone, Climate, Navigation and Entertainment.  Each of these categories is color coded, but you can reportedly freely customize the color selection.  As the second heading implies, MyFord Touch will soon provide you with a digital means of controlling your car's heat and air conditioning.

Other new features include APIs to allow smart phone applications to interact with MyFord Touch and take advantage of its voice commands.  This could eventually enable streaming voice-controlled streaming internet radio apps or restaurant finder apps that allow you to select a type of food and selection by voice and then gives you directions.

Another new feature is settings portability.  When you get a new MyFord Touch vehicle (or whatever its successor will be called), you can put your preferences -- color scheme, your radio presets, your music tags, your seat position, etc. -- on a USB stick or even on an SD card, via the new slot found in upcoming MyFord Touch vehicles.  The system also brings refined voice commands (allowing complex selections like artist collaborations).

DailyTech received exclusive information on another important feature of the upcoming system -- a browser.  You can only use MyFord Touch's new browser when parked, but the proprietary (Ford designed) browser should be handy for mobile connectivity.  The browser is built on WebKit, which forms the basis of Google's Chrome and Apple's Safari browsers. 

It will feature current versions of Adobe Flash and Microsoft's Silverlight, so it should be ready for just about any web task you throw at it.  Internet connection is provided by the previously discussed user-supplied broadband modem, which the new system will interface with via the USB slot, creating an in-car Wi-Fi hotspot.  URLs are entered in the new system via a touch keyboard on the center stack touchscreen.

Currently a handful of smart phone partners (Apple, RIM) have been announced.  Google is likely soon going to be added to that list.  Mr. Van Dagens hinted at that, stating, "I can't announce anything that our partners haven't announced yet."

He did give us details, though on Ford's progress with offering text messaging through the new system.  In the new system you will be able to send one of fifteen canned text messages to your contacts.  An update is coming to the system sometime this year which will allow you to customize these messages.

In summary, the new MyFord Touch looks like an incredibly exciting piece of technology and looks to continue to allows users to interact with their car in ways that users have only seen before in the movies.  Ford isn't resting on the laurels of the system's success, instead it's aggressively driving ahead with new features.  And that should provide its customers with a truly groundbreaking in-car experience -- a consumer infotainment system that surpasses that found on any competitor's car, including luxury models.

Update 1: Thursday, Jan. 7, 2009, 5:10 p.m. EST:
Many of you asked what models, and when MyFord Touch and the corresponding MyLincoln Touch (the luxury branded version) would be landing.  The MyLincoln Touch will first land on the 2011 Lincoln MKX.  The MyFord Touch will first land on the corresponding mass market entry, the 2011 Ford Edge.  The next model to get the tech will be the 2012 Ford Focus.


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RE: Finally a solution to this texting problem..
By callmeroy on 1/7/2010 11:29:04 AM , Rating: 2
1) Where's this 'record' showing the data that adults text more than teenagers? source please.

2) Even if you can produce a strong source , at least in my little area of the country that data is seriously wrong. Hands down teens text way more than adults. You see it all the time particularly Friday and Sat nights (traffic is bad around me those nights almost as bad as the work rush hours are).....its not only rare for me to see an adult text its down right "unique" to see anyone who looks over 40 texting while driving....like ever.


By biggsjm on 1/7/2010 11:45:38 AM , Rating: 3
Who cares if Teens or Adults text more than the other? The point is, there are a lot of drivers out there who don't pay attention. I've seen just as many who put on makeup, shave, talk on the phone, mess around with the radio, read (for crying out loud), etc.

I would agree that younger drivers are more likely to abuse this or be affected by it (due to lack of experience or more agressive driving habits) as a percentage of their population, but "adults" make up such a large population of drivers that the actual numbers would support adults being the larger population of infringers.


RE: Finally a solution to this texting problem..
By The0ne on 1/7/2010 11:48:27 AM , Rating: 1
During the day when I work I say it's adults texting more and when I go home it's teenagers texting more. Go figure, I could never figure out why. It's just so confusing and too mathematically challenging for me to figure out.

I mean, in one city area there's hardly any teenagers and in another there's hardly any adults...driving that is. So which is it....argh, my head is going to explode! I'll just say I think ANYONE who text is doing too much. Wait, that may not be politically correct as well.

Back to my original statement that this tech is a good thing because it will ultimately sort out the Darwin candidates without any math calculations of any sort. Nice!


RE: Finally a solution to this texting problem..
By Mitch101 on 1/7/2010 12:01:31 PM , Rating: 2
The problem with your argument is that the Stupidity tends to drive into the innocent/cautious.


RE: Finally a solution to this texting problem..
By The0ne on 1/7/10, Rating: -1
RE: Finally a solution to this texting problem..
By lelias2k on 1/7/2010 1:00:10 PM , Rating: 2
That's because most people consider driving simply an act of going from point A to B, ignoring the fact that they're doing so with a potential lethal weapon...


By tastyratz on 1/7/2010 2:35:40 PM , Rating: 2
yup
a brand new fancy distraction device that ties into many things in the car... but does it tie into the airbag system?
They should come with a prerecorded video of your mother telling you to look at the road and delivering a small electrical shock through the touchscreen when traveling above 15mph.


By invidious on 1/7/2010 2:53:15 PM , Rating: 5
Are you seriously being smug about your driving ability?

If others want to have fancy displays on their dash and they think they can do so responsibly its not your place to decide they shouldnt. You can live in your safety bubble all you want, don't expect us to join you.


By Yawgm0th on 1/8/2010 11:25:03 AM , Rating: 2
quote:

1) Where's this 'record' showing the data that adults text more than teenagers? source please.
Where's the data showing otherwise? Teenagers make up such a small percentage of both the texting population and the driving population that we would need to see some very odd statistics for OP to be wrong.
quote:
2) Even if you can produce a strong source , at least in my little area of the country that data is seriously wrong. Hands down teens text way more than adults. You see it all the time particularly Friday and Sat nights (traffic is bad around me those nights almost as bad as the work rush hours are).....its not only rare for me to see an adult text its down right "unique" to see anyone who looks over 40 texting while driving....like ever.
You're issue here is based on three logically fallacious assumptions: First, that your personal experience in your area is of even anecdotal value, never mind actual value in determining who texts and drives the most; second, that in this anecdote you can more often than not tell the difference between a teenager and an "adult" (most people do not go through substantial physical aging between 18 and 20); and third, that the frequency with which teens text is relevant and greater than that of adults. The problem here is that unless you can show a source otherwise, I'm not convinced teens text any more than young adults, and in fact logically young adults are more likely to be able to afford unlimited texting. Without any source, I'm quite confident that adults drive far more than teens, making the frequency of texting only somewhat relevant.


By omnicronx on 1/8/2010 11:36:45 AM , Rating: 2
I don't think you understand what he is saying. Teens being on 13-19 (of which only 16-19 year olds can drive) only account for a small percentage of drivers. While teens may text more in terms of teen texters / teen drivers, there are a lot more people over the age of 20+ that drive and thus it is a fair conclusion to say that there are more adults in total texting than teens.

His comment makes sense, there are a lot of adults that text and drive and they account for a greater percentage of the population, so why not make a system to account for this. Not to mention its most likely a bigger market, with those can afford it.


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