backtop


Print 98 comment(s) - last by MrPoletski.. on Jan 14 at 6:15 AM

Arrgghhh this will show those pesky pirates -- we'll cut one of our hottest items!

Netflix revolutionized the movie rental industry when it began offering unlimited movie rentals for a monthly flat rate.  Since 2007, a $16.99 (plus tax) monthly membership fee has granted you access to up to three movies at a time, with unlimited exchanges.  While Blockbuster rushed similarly priced plans to market, it was arguably too little, too late -- Netflix was already a major player and owned many key patents.

Despite that resounding success, all is not rosy for Netflix.  Netflix has been under fire from movie industry, which claims its unlimited deliveries of new rentals is fueling rampant piracy of films.

Under pressure, Netflix just announced that it has incredibly consented to enter a deal with Warner Bros. that will essentially begin to kill its new release program under the premise of fighting piracy.  Under the agreement, Netflix agrees to not offer new releases until 28 days after the DVD/Blu-Ray release goes on sale in stores.

Netflix COO Ted Sarandos appears to have wholeheartedly embraced the idea, which he originally suggested to studios in 2007.  Netflix likely gets a major kick back from the deal, though; if the terms of Mr. Sarandos's original pitch hold true, Warner Bros. will cut its inventory costs with Netflix (the amount it charges the company for its movie stockpile) by 50 percent.

Describes Mr. Sarandos enthusiastically, "Creating a rental window is not a punitive action. It’s a decision that the retailers and studios can make together. If the studios can entice a rentailer to create a rental window, I believe that rentailers, studios and consumers can all benefit from it."

With that attitude and the mutually positive reaction from Warner Bros., it seems likely that other movie studios will follow in suit, signing agreements to cut inventory cost in exchange for no more new rentals.  Netflix is reportedly in advanced talks with Fox and Universal as well.  Other unnamed studios are also discussing similar plans with the rentailer.

For both Netflix and the movie studios the plan is a risky gamble.  Without new rentals, Netflix risks being undercut by Blockbuster.  While the inventory cost cuts ultimately result in a greater monetary gain on paper (as 70 percent of Netflix rentals are from older catalog titles, with approximately 30 percent coming from new releases), whether customers will stomach the change is questionable.

Likewise for movie studios, if customers do accept the deal, but it does not significantly affect buying rates/piracy, the studios stand to lose a great deal of money offering movies to Netflix at greatly reduced rates.  In all likelihood, the biggest loser, though, will be Netflix customers who may soon lose access to the hottest new rentals, which Blockbuster will continue to provide.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

So, to clarify
By monitorjbl on 1/6/2010 7:05:52 PM , Rating: 5
Netflix is not serving new releases to combat piracy....by forcing those that do the pirating to drive to Blockbuster? That's like penalizing sexual predators by only taking away their cars.




RE: So, to clarify
By AEvangel on 1/6/2010 7:28:36 PM , Rating: 5
quote:
That's like penalizing sexual predators by only taking away their cars.


Really it's more like saying the closed the park down on one side of town...so now all the perverts will just go across town to the other park.

Bottom line is your not stopping or addressing the actual problem your just making it a little more annoying to customers that actually legally pay for a service.


RE: So, to clarify
By inighthawki on 1/6/2010 7:39:40 PM , Rating: 5
quote:
Bottom line is your not stopping or addressing the actual problem your just making it a little more annoying to customers that actually legally pay for a service.


How does this differ from any other anti-piracy system, which was cracked in a day leaving legit users with some form of annoyance to deal with...


RE: So, to clarify
By Alexstarfire on 1/6/2010 7:45:04 PM , Rating: 2
Nothing needs to even be cracked. It's not even a roadblock.... more like a pothole. You just kinda swerve to avoid it, but if not it's all right anyway.


RE: So, to clarify
By DarkElfa on 1/6/2010 11:18:41 PM , Rating: 5
Pirates don't get their crap from Netfilx?!! Hell, almost every new release the pirates do is out 1-3 months before Netfilx even gets them.


RE: So, to clarify
By Samus on 1/7/2010 2:01:05 AM , Rating: 5
That's what I'm saying! Seriously, in the torrent community, almost everything is sourced from retail. Do they actually think pirates are going to wait 3 days for the DVD in the mail?

And if you're going to argue the pirates they're after are just the home users that rip for their own collection, go ahead and argue. Because as stated above, if they don't want to buy it, they'll just get it from Blockbuster.

This is amazingly stupid of Netflix. Who's going to wait a month for a DVD release when the video stores have it? Basically, we're going backwards. As in, we're going back to the video store domination.


RE: So, to clarify
By frobizzle on 1/7/2010 8:38:11 AM , Rating: 2
If this wasn't so pathetic, it might actually be funny!

Almost any movie (worth seeing) is usually available to download weeks or months before the DVD/Blue Ray comes out. Another impotent action by the movie studios!

And as the OP pointed out, pirates do not bother getting their movies from Netflix!


RE: So, to clarify
By Cypherdude1 on 1/8/2010 7:17:01 AM , Rating: 2
When I first read this about the 28 day delay, I thought it was a joke. Apparently not:
http://netflix.mediaroom.com/index.php?s=43&item=3...

There is no way customers who rely on rental DVD's will standby and take this delay. I have been a Netflix customer for 1.5 years and have always wanted to see new rentals ASAP. Since I can no longer do this with Netflix, I will cancel my service. I will either return to BlockBuster online or simply occasionally go to my local independent rental stores. Maybe I'll just use Redbox, especially if they put one nearby.

I can't believe Netflix will leave this policy in place. I just know that thousands of their customers will dump them now and Netflix will back down.


RE: So, to clarify
By akse on 1/7/2010 3:18:03 AM , Rating: 5
Lol yeah.

So now people that would use netfilx get their movies later and start to think "the hell with the waiting I just DL from torrentsite X and get the movie today instead of month later"

Stupid move which only increases piracy.


RE: So, to clarify
By CZroe on 1/7/2010 12:19:54 PM , Rating: 2
You'd be surprised how much casual piracy is done off line. Most casual pirates don't consider waiting a hassle while they DO consider finding, downloading, converting, fixing, etc a hassle, especially when it isn't what they wanted (DVD5 rip, shitty cam rip claiming "DVD quality!" even after the freakin' DVD is released, etc).


RE: So, to clarify
By CZroe on 1/7/2010 12:21:37 PM , Rating: 3
For example, my brother prefers to backup his own Blu-Ray discs. Why DL 50GB and have your Internet connection suffer all day when you have the disc RIGHT THERE?


RE: So, to clarify
By ArcliteHawaii on 1/7/2010 9:52:02 PM , Rating: 1
Right, DVDs I could see since they are so easy to burn and return, but BRDs? You can only fit about 25 per terabyte hard drive before you run out of space. That's only about a months supply. ANd they don't fit on burnable Bluray.


RE: So, to clarify
By leexgx on 1/8/2010 4:06:18 AM , Rating: 3
if using H.264/ac3 5.1 MKV container (AC3 5.1 is a lot smaller unless high end setup DTS not needed) your talking about 6-12gb thats more like 100 per 1TB HDD, unless your really wanting ISO copies at 30-50GB each

not that i rent dvd's or BR any way


RE: So, to clarify
By jonmcc33 on 1/7/2010 1:39:10 AM , Rating: 2
That's the funny part. The pirated stuff is usually on the internet weeks before it ever hits retail shelves.

Example, the movie "Whiteout" isn't supposed to be on the retail shelves until Jan 19, 2010 but it was released yesterday on the internet.

Warner is stupid if they think that Netflix has anything to do with piracy.


RE: So, to clarify
By MrPoletski on 1/13/2010 6:51:00 AM , Rating: 2
Warner isn't stupid, warner knows that because people can rent the movie out instead of buying it, they don't buy it.

This isn't to stop piracy, this is to stop rental of brand new releases and encourage people to buy the DVD instead of renting it.

Piracy is the excuse these companies use for everything now, their war on Piracy is like the war on terror, most of their actions just increase the piracy and it's rarely a decent plan to reduce piracy because it is rarely, actually, about piracy.


RE: So, to clarify
By quiksilvr on 1/7/2010 12:52:39 AM , Rating: 3
Come on, people. This obviously isn't about piracy. They want people to buy the DVDs not rent them. So to avoid a cheap way to rent before you buy when its released, they make you wait a month so that those that can't wait frigging 4 weeks (which is quite a number of people) will buy it or rent it at Blockbuster.

IMO, this is a conspiracy that Blockbuster cooked up with Warner Bros. They say "go public about piracy issues" and send some money down Warner's way so that they can rack up some rent points.

So I say to consumers out there. Don't go to Blockbuster or Hollywood to pay insane prices towards rentals. Wait a month. Show them it doesn't make a difference. And give Netflix your business and tell Blockbuster to go f*ck themselves.


RE: So, to clarify
By ChristopherO on 1/7/2010 1:51:52 AM , Rating: 1
quote:
And give Netflix your business and tell Blockbuster to go f*ck themselves.

So you totally read the article backwards? Netflix is screwing me because I can no longer get new releases, so I should continue to do business with them? Almost all my rentals are new release Blu Ray. Why? Because I don't need to pay $20 (at the cheapest) from Amazon for a title that might be spotty at best, but I don't want to wait around to see.

Whereas Blockbuster charges the same price for their service (actually less for Blu Ray) and they *will* have new releases? Technically I'd pay the same at Blockbuster, because Total Access costs the same as the "blu ray add-on" with Netflix.

How exactly am I hurting anyone other than myself here by not switching to Blockbuster? And with Total Access -- I can just get films at the local store. Netflix streaming is nice and all, but I don't stream 5 movies per month. But I might have an urge to exchange 5 at Blockbuster, which has a store 2/3rds of a mile from here.

And there is no way this is about piracy. Blu Ray is still pretty darn secure. If they left the Blu Rays as day-and-date, but delayed the DVDs, that might led a tiny bit of credibility to their arguments.

The funny thing, in the 80s, rental windows were in reverse. Video stores could rent movies almost 6 months before you could buy them. How times have changed.


RE: So, to clarify
By TheDoc9 on 1/7/2010 9:53:08 AM , Rating: 3
That's what I was thinking as well, not about blockbuster. Just a way for the studios to increase sales. Get some PR in by blaming it on piracy.

I think Blockbuster is just a lucky bystander in this case, as there's no guarantee many people will move to them. Netflix rarely pushes new releases as it is, I see this being a non issue.


RE: So, to clarify
By therealnickdanger on 1/7/2010 10:20:31 AM , Rating: 2
quote:
Come on, people. This obviously isn't about piracy

Exactly. They think they will increase sales with this. The sad part is that they're probably correct. Most people are very impulsive and lack any form of patience. But this will only increase piracy on an equal scale.

Warner is only kicking themselves in the ass on this. Most people aren't willing to fork over the $20+ for new releases, so they rent them on Netflix to watch them before buying. In my case, I'm very picky about buying Blu-Ray discs. The transfer has to be of the utmost quality for me to shell out my money. The only way to know for sure is to rent it or rely on the judgement of respected website reviews. If I or reviewers can't get copies, then I'm just going to wait until I can get it from Netflix. By that time, the movie will be on sale and Warner will have missed a chance for me to spend more on a movie that I potentially would have bought very near to release.


RE: So, to clarify
By mikefarinha on 1/7/2010 11:26:51 AM , Rating: 2
I agree.

When a new move is released to disk it is usually accompanied by some sort of marketing campaign. The studios can't capitalize on the burst of interest from a new release when many people can watch the movie via Netflix.

I think that the movie and music studios realize that the digital revolution is going to eat them alive.

The Studios' MO now is simply to push back the inevitable as long as possible.


RE: So, to clarify
By callmeroy on 1/7/2010 11:35:31 AM , Rating: 3
I don't have to tell block buster go to "eff" off.....they are closing down in droves around me already...

i know of two at least -- the one that used to be my preferred one location wise -- yeah its now a dunkin donuts, then about 2 miles from that one another block buster just closed. Finally, my parents told me that their's is closing this month -- they only live about 10-15 miles from me.

So all in all I think BB is on the way out anyway...at least around here.


RE: So, to clarify
By Spuke on 1/7/2010 12:25:58 PM , Rating: 2
All of the Blockbusters closed down where I live. There are some mom and pop shops but I use Netflix exclusively. Super convenient. Kind of pissed about the new releases but not going to jump ship just yet. I'll wait and see what Blockbuster does first.


RE: So, to clarify
By elgueroloco on 1/8/2010 4:04:08 PM , Rating: 2
All Blockbuster stores are closing nationwide. Blockbuster is changing their business model to a combination of mail, online, and kiosks, and abandoning storefronts altogether.

At least, this is what I heard when we asked the employees at the soon-to-be-closed local Blockbuster about it. I can't find anything about it in the news.


RE: So, to clarify
By beerhound on 1/7/2010 3:51:29 PM , Rating: 2
Exactly on target, here is a quote from an article on another site:

"Warner Home Video president Ron Sanders made no attempt to hide the reason for the delay. "The 28-day window allows us to continue making our most popular films available to Netflix subscribers while supporting our sell-through product," he said in a statement. Warner emphasized in its announcement that 75 percent of sell-through (that is, DVD sales) occur within the first four weeks of release, and that Netflix would benefit from this deal because it will see reduced costs and better availability of new releases."

This has nothing to do with piracy. It is all about trying to get people who might have rented through Netflix to buy from Warner instead.


RE: So, to clarify
By LANDRY1986 on 1/6/10, Rating: -1
RE: So, to clarify
By mcnabney on 1/6/2010 10:08:12 PM , Rating: 5
Who Spams a Nerd-site with designer clothing adds?


RE: So, to clarify
By quiksilvr on 1/7/2010 12:53:43 AM , Rating: 3
Someone who is DESPERATE to make commission this month.


RE: So, to clarify
By frobizzle on 1/7/2010 8:41:14 AM , Rating: 3
They would have a much more receptive audience if they were selling Fritos and Coca Cola!


RE: So, to clarify
By Kefner on 1/7/2010 9:56:56 AM , Rating: 5
No, Code Red Mountain Dew and Hot Pockets!!!


RE: So, to clarify
By callmeroy on 1/7/2010 11:39:46 AM , Rating: 2
You have to laugh at the irony though....looking at the items listed and the prices...you are a dolt if you think those are anything BUT knockoffs....

So a tech site topic surrounding piracy, and some spammer bot posting adds for knockups of higher end brands.....

.....good ol' captialism gotta love it..... lol


RE: So, to clarify
By leexgx on 1/8/2010 4:15:52 AM , Rating: 2
this is one user as far as i know who is doing this he is the same user does the same on anandtech comments on reviews (but they have an useful SPAM button that daily tech is missing)

quite easy to block it thought when that site is Previewed it should auto BAN that IP when preview is press with that site in the post (should not be that hard to code that)

he used to use the click-to sites but me and the site most likely sent emails to them saying its an scam website


RE: So, to clarify
By rburnham on 1/7/2010 9:56:36 AM , Rating: 2
So instead of getting the movies vie Netflix and copying them, they will have to go back to their usual torrent sites and get them there?


RE: So, to clarify
By Hiawa23 on 1/7/2010 12:12:13 PM , Rating: 2
This sucks, I have the 2 out at a time, plus Blu-Ray plan, & honestly putting a 28 day wait on the new releases, will not make me want to drive somewhere & get it from them, I haven't even been into a Blockbuster in atleast 5 years.

That's the whole point of Netflix in the first place. I guess I will just wait & get another movie instead until my movie comes in. I understand where the studios are coming from, but one of the perks of being a Netflix subscriber is you get the new releases when they release, or close after. I go through roughly 6 movies or so a week.

Netflix has been a huge savings for me as I hated to buy movies from stores then watch them once or twice then they went to the shelf never to be watched again. As a result of this many years ago, I now have over 500 dvds many of them I don't want to watch again, which is why Netflix is all the more important.

This will not cut down on piracy, cause If you wanted to why not wait out the 30 days or so, then when your copy comes in, rip the movie then? Just saying, this will not force me to run out & buy the movie & I have to believe many others won't either.


RE: So, to clarify
By Hiawa23 on 1/7/2010 12:36:57 PM , Rating: 2
What this will do is get me to change my Netflix account from 2 out plus blu-ray to 1 out only just so I can have instant streamin & either do what I have been doing which is go to the movies & see the movies I want, as it's only $5 for movies here at AMCTheaters in Florida, on Saturday mornings before noon, & my renting needs, just go online & get them faster instead of wating for the DVD/Blu-ray release. This will increase piracy if you ask me. Someone is looking for more revenue & with the economy the way it is the studios are looking for anything right now. This will hurt Netflix, bank on that....


RE: So, to clarify
By ArcliteHawaii on 1/7/2010 9:43:56 PM , Rating: 2
Professional pirates could just buy a copy and pirate that. WTF? For casual "pirates" (home users who burn and return) I could see limiting DVDs since they are easy to pirate, but Bluray? They're harder to burn and I don't see too many BRD torrents. They're just too big.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki