Right now, there are a number of small providers that
each hold a relatively small amount of the mobile advertising market.
Google fired the first salvo in the battle to gain supremacy when it
agreed to purchase
AdMob for $750 million. The FTC threw a wet blanket on the Google
party though when it made a second
request for more information on the planned purchase to ensure
there would be competition if the deal went through.
reports that sources have confirmed to it that Apple has offered to
buy AdMob rival Quattro
Wireless for $275 million. The official announcement of the deal
could come as early as tomorrow. Neither Quattro nor Apple has
offered any comments on the proposed purchase.
reports that Quattro has raised about $30 million from two investors
so far -- Highland Capital Partners and Globespan Capital Partners.
Currently, Quattro's largest clients are Ford, Disney, and the NFL.
You can bet other companies are greedily eyeing the purchase of
mobile advertising firms to try to grab their piece of this
potentially lucrative pie.
Andy Miller has just confirmed the purchase of Quattro Wireless by Apple. Miller, who was the CEO of Quattro Wireless, is now a VP for Apple. Miller released a statement on Quattro Wireless' website detailing the move:
Happy New Year from Quattro Wireless!
We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.
We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.
For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.
We look forward to working with you during this exciting time.
Vice President, Mobile Advertising