Lite-On To Take Over BenQ Optical Storage Manufacturing
April 11, 2006 5:13 PM
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BenQ gives up its optical disc manufacturing business to focus on financial troubles
BenQ's last batch of optical storage products, specifically DVD writers, were rated at the top of the charts in performance under the manufacturing processes of the company. However, a
states another leader in optical disk manufacturing has offered to take over the manufacturing process. Lite-On, (in)famous for manufacturing optical disc drives for others such as Sony Computer Electronics and AOpen, Inc., also as markets its own self-branded products.
Lite-On's takeover of BenQ's optical disc drive manufacturing operations is said to be an alliance between the two companies which will give Lite-On the market share of 27% to push itself up to the number 2 optical disc drive manufacturer in the world. BenQ's press release claims:
As part of the alliance, Lite-On IT will acquire BenQ's storage-related assets, including BenQ's ODM customer portfolio and the rights to use BenQ's technology portfolio. Lite-On IT will also receive order commitments on BenQ-branded storage products.
Lite-On has not always had the best optical storage devices in the industry, while many of BenQ's recent products have been fairly bleeding edge; especially recently when many reviews sites found BenQ's use of the Philips Nexperia chipset to be advantageous over any other optical storage manufacturer's products in performance and reliability. It will be interesting to see whether Lite-On continues to follow BenQ's manufacturing processes or if it will implement its own to the BenQ line of optical disc drives.
today by Digitimes.com was news that BenQ may be selling off its LCD monitor division "due to the low margins of the business" as stated by Commercial Times, a Chinese financial newspaper. It doesn't look like BenQ is in the best financial shape as they had
of about $185.2 million in the fourth quarter of 2005. This was the result of restructuring costs after taking over Siemens' handset division, also according to Digitimes.com. Ever since the takeover BenQ's revenues have dropped as much as 13% in a particular month with decreasing sales.
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BenQ is just outsourcing the manafacturing part to Lite-On, why give up??
4/12/2006 11:53:35 PM
I work for BenQ in Taiwan HeadQuarter and so shocked to see the headline here. I like to comment that the headline is totally wrong to deliver the message.
in this strategic deal of BenQ/Lite-On, BenQ would still focus on branding business as usual by scale up with the cooperation of Lite-On manafacturing. more products still are on the way thru PBDS which is joint-ventured by Philips and BenQ for the driver technology for years.
again, we would continue to provide best product and service to our customers as usual.
thanks for the understanding.
RE: BenQ is just outsourcing the manafacturing part to Lite-On, why give up??
4/13/2006 8:03:44 AM
Unless you are a really high ranking executive, your are just being fed what the higher ups thinks you should be fed with.
So i'll take your comments with a huge barrel of salt
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