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BenQ gives up its optical disc manufacturing business to focus on financial troubles

BenQ's last batch of optical storage products, specifically DVD writers, were rated at the top of the charts in performance under the manufacturing processes of the company. However, a recent announcement states another leader in optical disk manufacturing has offered to take over the manufacturing process.  Lite-On, (in)famous for manufacturing optical disc drives for others such as Sony Computer Electronics and AOpen, Inc., also as markets its own self-branded products.

Lite-On's takeover of BenQ's optical disc drive manufacturing operations is said to be an alliance between the two companies which will give Lite-On the market share of 27% to push itself up to the number 2 optical disc drive manufacturer in the world. BenQ's press release claims:

As part of the alliance, Lite-On IT will acquire BenQ's storage-related assets, including BenQ's ODM customer portfolio and the rights to use BenQ's technology portfolio. Lite-On IT will also receive order commitments on BenQ-branded storage products.

Lite-On has not always had the best optical storage devices in the industry, while many of BenQ's recent products have been fairly bleeding edge; especially recently when many reviews sites found BenQ's use of the Philips Nexperia chipset to be advantageous over any other optical storage manufacturer's products in performance and reliability. It will be interesting to see whether Lite-On continues to follow BenQ's manufacturing processes or if it will implement its own to the BenQ line of optical disc drives.

Also reported today by was news that BenQ may be selling off its LCD monitor division "due to the low margins of the business" as stated by Commercial Times, a Chinese financial newspaper. It doesn't look like BenQ is in the best financial shape as they had reported losses of about $185.2 million in the fourth quarter of 2005. This was the result of restructuring costs after taking over Siemens' handset division, also according to Ever since the takeover BenQ's revenues have dropped as much as 13% in a particular month with decreasing sales.

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Hmm....this could be interesting.
By Rock Hydra on 4/11/2006 8:33:08 PM , Rating: 2
Could this mean Lite-On is one of those companies that is going to change its image and become a higher teir competitor? I've used Lite On products for years and all my drives work great and as well as when I got them. So, I expect to see good things come of this.

RE: Hmm....this could be interesting.
By ncage on 4/11/2006 9:42:16 PM , Rating: 2
Umm i don't know...benq has made one of the best dvd burner for quite some time. lite-on dvd burners are just ok. I might pick up a benq burner before they no long exist.

RE: Hmm....this could be interesting.
By Stele on 4/11/2006 9:44:58 PM , Rating: 2
My thoughts exactly. Interestingly enough my experience with LiteOn's drives have by and large been very good, while the reverse is true for BenQ. Granted that the BenQ drives are not the current, top-of-the-line Nexparia-based ones, but even then their reliability wasn't great compared to some other major brands. Let's see if we can get the best of both worlds with this acquisition.

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