Print 40 comment(s) - last by Flunk.. on Dec 25 at 10:10 PM

Service is shaping up nicely, though it will require a USB broadband card

Ford's new SYNC is shaping up quite nicely.  With interfaces to mobile apps (allowing realtime stock quotes, social network updates, and more) and many other to-be-announced features, the service should greatly improve over the already impressive current edition

The latest feature to be official announced by the Detroit automaker is the addition of in-car Wi-Fi.  By plugging a mobile broadband card, such as those offered by Verizon, AT&T, or Sprint in the U.S. into the USB slot of a Ford vehicle with SYNC, a secure Standard WiFi Protected Access 2 (WPA2) wireless network will be produced.

This feature is sure to excite many in the business community (and more than a few reporters), who can use the service to get work done while carpooling to events.  Ford cites recent studies as indicating that one in three Americans would like to use in-car Wi-Fi to check on email or other services when on the go.

Ford describes the security protocols attached to the new feature, writing:

Using the SYNC WiFi system, a signal will be broadcast throughout the vehicle. Default security is set to WiFi Protected Access 2 (WPA2), requiring users to enter a randomly chosen password to connect to the Internet. When SYNC sees a new WiFi device for the first time, the driver must specifically allow that device to connect, preventing unauthorized users from “piggybacking” on the SYNC provided signal.

DailyTech was on hand at presentations of Ford's upcoming vehicles and services on Friday, at which the Wi-Fi features were first unveiled to the press.  At one of the presentations Derek Kuzak, Ford's global vice president of product development, described Ford's mindset on the new SYNC platform, stating, "Today we are thinking and behaving like a consumer electronics company.  People line up at midnight for the latest iPhone, or Blackberry.  We want to get that [level of excitement].  That's where SYNC comes in."

As more SYNC features are revealed its clear how seriously Ford took that mindset during the design process.  Along with EcoBoost, the new SYNC should be a key selling point for Ford going forward, as it looks to continue to swipe marketshare from GM, Chrysler, and the foreign automakers.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Only when the vehicle is stopped and in park
By UNHchabo on 12/21/2009 1:53:35 PM , Rating: 2
That's where family bonding comes into play. It's not about putting the internet/movie on to shut them up.

It's as bad as parents these days that would rather put their kid in front of a TV than take them to the park to play.

What about parents who don't want their kids shouting "ARE WE THERE YET?" because they're bored from the long car ride? Think about it; as a kid were you perfectly behaved when you were in the back seat of a car?

Besides, I can say with certainty that when I was traveling across I-80 with my girlfriend, the scenery was so boring that we would have killed for wifi access for whoever wasn't driving. Most of this country is filled with nothing but corn, cows, or sand.

RE: Only when the vehicle is stopped and in park
By ClownPuncher on 12/21/2009 3:27:54 PM , Rating: 2
Yea, as a child I would not have gotten away with shouting ANYTHING at my parents, especially in a car. A little discipline can go a long way.

Luckily, I grew up in WA state, plenty to look at out the window. If you live in a crappy state, move :)

By UNHchabo on 12/21/2009 3:47:38 PM , Rating: 2
I grew up in an area that's interesting to look at out the window, and I moved across the country to an area that's interesting to look at, but I was talking about my week-long journey out here. Pretty much the entire length of I-80 is boring as hell.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki