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Service is shaping up nicely, though it will require a USB broadband card

Ford's new SYNC is shaping up quite nicely.  With interfaces to mobile apps (allowing realtime stock quotes, social network updates, and more) and many other to-be-announced features, the service should greatly improve over the already impressive current edition

The latest feature to be official announced by the Detroit automaker is the addition of in-car Wi-Fi.  By plugging a mobile broadband card, such as those offered by Verizon, AT&T, or Sprint in the U.S. into the USB slot of a Ford vehicle with SYNC, a secure Standard WiFi Protected Access 2 (WPA2) wireless network will be produced.

This feature is sure to excite many in the business community (and more than a few reporters), who can use the service to get work done while carpooling to events.  Ford cites recent studies as indicating that one in three Americans would like to use in-car Wi-Fi to check on email or other services when on the go.

Ford describes the security protocols attached to the new feature, writing:

Using the SYNC WiFi system, a signal will be broadcast throughout the vehicle. Default security is set to WiFi Protected Access 2 (WPA2), requiring users to enter a randomly chosen password to connect to the Internet. When SYNC sees a new WiFi device for the first time, the driver must specifically allow that device to connect, preventing unauthorized users from “piggybacking” on the SYNC provided signal.

DailyTech was on hand at presentations of Ford's upcoming vehicles and services on Friday, at which the Wi-Fi features were first unveiled to the press.  At one of the presentations Derek Kuzak, Ford's global vice president of product development, described Ford's mindset on the new SYNC platform, stating, "Today we are thinking and behaving like a consumer electronics company.  People line up at midnight for the latest iPhone, or Blackberry.  We want to get that [level of excitement].  That's where SYNC comes in."

As more SYNC features are revealed its clear how seriously Ford took that mindset during the design process.  Along with EcoBoost, the new SYNC should be a key selling point for Ford going forward, as it looks to continue to swipe marketshare from GM, Chrysler, and the foreign automakers.

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By Screwballl on 12/21/2009 11:46:22 AM , Rating: 1
as if drivers don't already have enough to divert their attention... they better have a function to disable it when the car is in any gear but Park.

RE: drivers
By jonmcc33 on 12/21/09, Rating: -1
RE: drivers
By KrisJ on 12/21/2009 12:09:10 PM , Rating: 4
Yah, look at the picture. The key is not even in the ignition.

You fail.

RE: drivers
By jonmcc33 on 12/21/09, Rating: -1
RE: drivers
By KrisJ on 12/21/2009 12:49:36 PM , Rating: 4
Out of context, pointless.

You fail at internets - again.

RE: drivers
By KrisJ on 12/21/2009 12:53:46 PM , Rating: 2
Here's my real point, I see you need it spelled out:

Pay attention to detail and really understand what you're looking at before you spout your FUD.

The car appears very likely parked - see the other car in close proximity, like the two are sitting in a parking lot?

Notice the key is not in the ignition - another indication that the vehicle is not being operated.

Finally, a custom little shelf (it's cool, I want one too!) for resting the PC on, while sitting in a parking lot, doing stuff on the internet, with the car shut off.

You sir, are part of the problem - spewing fear, uncertainty, and doubt and judging without thinking.

My advice to you: Rise above the ignorance of the multitude.

RE: drivers
By fictisiousname on 12/21/2009 1:37:56 PM , Rating: 2
I will just note that many cars permit removal of the key when in the "run" position. I do like the steering wheel tray. Let's just hope some idiot doesn't figure out a way to use this WHILE driving a car, boat, train, airplane etc. or use it to hold makeup, cell phone and a breakfast burro...

RE: drivers
By AEvangel on 12/21/2009 5:58:16 PM , Rating: 1
This is BS and I do not suspect that carriers care about the lives that their innovations have cost.

Yeah damn that Henry Ford!!! What was he thinking designing mass produced cars...he must of been doing it with some master plan to kill us ALL!!

You sir are a moron....why not let the responsibility lie with the person who actually caused the problem.

RE: drivers
By xprojected on 12/21/2009 12:06:36 PM , Rating: 2
This is aimed more for passengers with netbooks etc.

RE: drivers
By kkwst2 on 12/21/2009 12:12:49 PM , Rating: 2
So you're one of those jerks that advocates those systems that disable my navigation system touchscreen inputs when I'm in drive.

You have heard of these things called passengers, right? They can do all sorts of things while the driver drives. In fact, more ways of keeping them occupied might help shut them up, and make driving safer. Maybe I could quit the frowned-upon practice of sedating/muzzling the kids on long trips.

RE: drivers
By ClownPuncher on 12/21/2009 3:30:47 PM , Rating: 2
Just because I CAN snort cocaine off a hookers backside while flying a plane does not mean I have to.

"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home

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