Windows Mobile has been passed by the iPhone in smartphone OS
marketshare for the first time according
to market research firm comScore. The comScore data is
collected from monthly surveys of thousands of customers in the U.S.,
asking them what phone they own. The results are averaged over
a three month period.
Analysis on the latest three month
average, which ended in October, just wrapped up and the results have
been aired. They show RIM advancing its lead with about 14.96
million customers in the U.S. Considering that RIM started the
year with less than 10 million customers, this is an enormous success
story and a testament, among other things, to the success of Verizon
Wireless's buy-one-get-one promotion on Blackberry smartphones.
In total, the numbers indicate that from the start of the year to
October RIM grew almost 55 percent in terms of units on the
The iPhone, likewise, has earned some bragging rights
by stepping up to second place with approximately 8.97 million
users. Apple's growth is equally impressive when you consider
that the first average of this year, which ended in February, showed
the iPhone with only 5 million users -- that's a growth of
approximately 70 percent. This indicates that while both RIM
and Apple are enjoying terrific growth, the iPhone's market share is
growing slightly faster.
The news isn't so pretty for
Microsoft, which fell to third place. The Windows Mobile maker
actually saw a slight contraction, with numbers slipping to around
7.13 million users. Microsoft was hurt by the fact that many
customers don't want to get a Windows
Mobile 6.5 phone when Windows Mobile 7 will be arriving in 2010, bringing with it significant improvements.
Microsoft also is having a tougher
time finding its role amidst the emerging iPhone (fun) and
Blackberry (business) duopoly. It is significant to note that
Microsoft was the only major phone OS maker of the six in the study
to have lost marketshare in the period ending in October.
for Android, Palm, and Symbian, all showed modest growth.
Android finally cracked the million mark, weighing in with 1.02
million users. Palm, boosted by the Pre and new Pixi, showed
about 2.484 million customers in the final period of the year and
Symbian had 1.3 million users.
Overall, the smartphone market
continues to grow. According to the survey, an estimated 36
million Americans (11.8 percent of the total population) own a
smartphone, while 196 million Americans (64.4 percent) own a