To that end, Google and
YouTube have held
talks with TV networks and film studios over the possibility of
putting full-length shows and films onto the YouTube network under an
ad-sharing program. So far, only a few content producers have agreed
to the plan. YouTube currently shares profits with some video makers
of popular videos that become viral by invitation. YouTube has also
pre-roll video ads of 15 to 30 seconds for effectiveness.
YouTube may have the most visitors, but Hulu is coming up
fast and is where most users go when they want to watch full-length
TV shows. Advertising sales on Hulu are doing well and reports claim
that key advertising inventories are being sold out at Hulu. Hulu
executives have stated before that a free model is a hard way for the
site to capture the value of its content leading some to believe Hulu
into a paid content platform.
YouTube is now eyeing a paid
content platform as well that would see users paying a subscription
fee to view longer full-length TV shows and films. Google's David Eun
has said that some full-length programs won't be available to it with
its current ad revenue sharing program.
Eun told Reuters,
"We're making some interesting bets on long-form content; not
all content is accessible to us with the advertising model."
monthly subscriptions to YouTube service would be similar to how
cable companies operate and YouTube is looking into movie rentals
like Apple and Amazon offer. So far, the video sharing site has not
signed any major content partners for rentals or other longer form
content types. Short clips of shows from partners are available on
the YouTube platform.