Print 22 comment(s) - last by aqwan135.. on Dec 20 at 8:12 PM

Current ad sharing scheme doesn't allow YouTube access to all content

The online video market is dominated by YouTube. The Google-owned website has by far the lion's share of viewers each month for online video, but is unable to generate significant profits from its huge user base. YouTube has said in the past that the key to bringing in more advertisers was to get content that is more professional on its site.

To that end, Google and YouTube have held talks with TV networks and film studios over the possibility of putting full-length shows and films onto the YouTube network under an ad-sharing program. So far, only a few content producers have agreed to the plan. YouTube currently shares profits with some video makers of popular videos that become viral by invitation. YouTube has also tested pre-roll video ads of 15 to 30 seconds for effectiveness.

YouTube may have the most visitors, but Hulu is coming up fast and is where most users go when they want to watch full-length TV shows. Advertising sales on Hulu are doing well and reports claim that key advertising inventories are being sold out at Hulu. Hulu executives have stated before that a free model is a hard way for the site to capture the value of its content leading some to believe Hulu may transform into a paid content platform.

YouTube is now eyeing a paid content platform as well that would see users paying a subscription fee to view longer full-length TV shows and films. Google's David Eun has said that some full-length programs won't be available to it with its current ad revenue sharing program.

Eun told Reuters, "We're making some interesting bets on long-form content; not all content is accessible to us with the advertising model."

The monthly subscriptions to YouTube service would be similar to how cable companies operate and YouTube is looking into movie rentals like Apple and Amazon offer. So far, the video sharing site has not signed any major content partners for rentals or other longer form content types. Short clips of shows from partners are available on the YouTube platform.

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F@$# that!
By DarkElfa on 12/16/2009 11:44:53 AM , Rating: 5
When are these companies going to learn that you can't start charging for something you've "trained" people to enjoy for free and expect it to work out for you fiscally. What will happen is someone else like Vimeo will step in and take the market from them. Nobody with a brain is going to pay for access to people getting socked in the nuts and Boxee videos.

RE: F@$# that!
By nafhan on 12/16/2009 11:52:27 AM , Rating: 4
I'm pretty sure they are talking about having people pay for full length professionally produced content, and not 3 minutes of someone's cat jumping in and out of a box...

RE: F@$# that!
By geddarkstorm on 12/16/2009 1:27:03 PM , Rating: 2
I pray, oh I pray, you're right.

Though.. that was a pretty cute cat.

RE: F@$# that!
By iVTec on 12/16/2009 12:26:30 PM , Rating: 2
RE: F@$# that!
By Hiawa23 on 12/16/2009 4:40:15 PM , Rating: 2
When are these companies going to learn that you can't start charging for something you've "trained" people to enjoy for free and expect it to work out for you fiscally .

In a tough economy you look for any revenue stream you can find. I wouldn't pay but who knows maybe some would & I think this is more for the full length movies or something. The article may not be clear enough..

RE: F@$# that!
By aqwan135 on 12/20/2009 8:12:11 PM , Rating: 1

fr ee sh i pp ing

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