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Print 13 comment(s) - last by kkwst2.. on Dec 10 at 4:16 PM

Dell has 100 employees Tweeting specials

Social networking is very popular among online users, and many businesses are using these same social networks to interact with customers and potential employees. With the poor global economy, Dell is looking for any and all methods that can be used to increase the sales of its computers.

In June of 2009, Dell announced that it had racked up $3 million in sales that its internal tracking software directly attributed to its Twitter use. Dell sends out special deals over its Twitter channels in many different countries. That may not sound like a lot of money to a company that rakes in billions and is the third largest computer shipper in the world, but it is significant and growing robustly.

Bloomberg reports that Dell has now racked up $6.5 million in sales that are directly related to Twitter. In six months, Dell has more than doubled its sales via Twitter. Dell's Manish Mehta, VP of Dell's online unit, said that the number of Twitter followers for Dell's Tweets numbers 1.5 million. That number represents a growth of 23% in the past three months.

Dell has over 100 workers who send out the tweets over 35 different channels. The big increase in sales attributed to Twitter isn’t in the U.S. alone, Brazilian shoppers alone racked up $800,000 in sales via Twitter.

Mehta said, "It’s a very vibrant channel for us and it’s growing aggressively. It’s not just our reach and growth that has progressed; it’s that it’s happening globally."

Dell is currently using Twitter across 12 different countries counting the U.S. and Brazil as well as Mexico, China, and Japan among others. Twitter is currently the third most popular social networking site around. Dell also uses Facebook, MySpace, and YouTube as marketing avenues. Twitter recently closed a new round of funding that valued the company at $1 billion.



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By kkwst2 on 12/10/2009 4:16:14 PM , Rating: 2
I think people here understand the principle of viral marketing. The problem is showing that the sales were attributable to the Twitter feeds. Just giving a sales figure says nothing as to whether the sales are directly related to viral marketing and specifically Twitter.

I bought a Dell for my brother-in-law using coupon codes from a deal site that may or may not have originated from Twitter. I have never used Twitter and have no interest in doing so. The code would likely have ended up on that deal site whether it was communicated through e-mail, Facebook, catalog, or word of mouth. You can say it originated from Twitter, but that doesn't mean that Twitter increased Dell's revenue from my sale. I would have likely made the same purchase regardless of whether Twitter even existed.


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