In June of 2009, Dell announced that
it had racked
up $3 million in sales that its internal tracking software
directly attributed to its Twitter use. Dell sends out special deals
over its Twitter channels in many different countries. That may not
sound like a lot of money to a company that rakes in billions and is
the third largest computer shipper in the world, but it is
significant and growing robustly.
that Dell has now racked
up $6.5 million in sales that are directly related to Twitter. In
six months, Dell has more than doubled its sales via Twitter. Dell's
Manish Mehta, VP of Dell's online unit, said that the number of
Twitter followers for Dell's Tweets numbers 1.5 million. That number
represents a growth of 23% in the past three months.
over 100 workers who send out the tweets over 35 different channels.
The big increase in sales attributed to Twitter isn’t in the U.S.
alone, Brazilian shoppers alone racked up $800,000 in sales via
Mehta said, "It’s a very vibrant channel for
us and it’s growing aggressively. It’s not just our reach and
growth that has progressed; it’s that it’s happening
Dell is currently using Twitter across 12
different countries counting the U.S. and Brazil as well as Mexico,
China, and Japan among others. Twitter is currently the third most
popular social networking site around. Dell also uses Facebook,
MySpace, and YouTube as marketing avenues. Twitter recently closed
a new round of funding that valued the company at $1 billion.