Print 16 comment(s) - last by Nichols1986.. on Dec 9 at 9:17 AM

Use by device -- all applications (green -- Android, Red -- iPod Touch, Blue -- iPhone)  (Source: Flurry)
Apple's competitors are hanging tough, but failing to appeal in gaming, social networking

Flurry, a company that tracks smart phone/MID usage via an API, is beginning to provide some unique real-time information on the health of various mobile platforms.  The company tracks 45 million consumers on 4 platforms -- Apple (iPhone and iPod touch), Blackberry, JavaME, and Google Android -- via 3000 applications that have integrated the company's API.

The latest data shows some intriguing trends.  Droid, the Verizon/Google/Motorola competitor to the Apple/AT&T iPhone showed a great deal of traction.  However, according to the report, "While the Android platform is the most legitimate challenger to iPhone smartphone dominance, it's important to remember that the iPhone's flank is protected by an often overlooked, powerful fighting brand: iPod touch."

The report estimates that 24 million of the 58 million iPhone OS devices sold as of September 2009 were iPod touches.  While the iPhone's sessions marketshare dropped from 57 percent to 50 percent between June and November, and Android's share grew from 10 to 14 percent, according to Flurry, there's more to the story, as the iPod touch grew from 31 to 35 percent of the sessions marketshare.

This could bode well for Apple.  Explains Flurry:

As all industry eyes look to the iPhone, the iPod touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow. In terms of Life Stage Marketing, the practice of appealing to different age-based segments, Apple is using the iPod touch to build loyalty with pre-teens and teens, even before they have their own phones (think: McDonalds' Happy Meal marketing strategy).

Flurry goes on to explain that iPod touch users will become sucked into the Apple ecosystem (iTunes, app purchasing, etc.) which will breed familiarity with more expensive products like iPhone later in life.

Other promising signs for Apple are its dominance -- both with the iPod touch and iPhone -- of social networking and gaming.  Google's Android has shown little traction in these arenas.  Another growing field is manga releases for the iPhone. 

Flurry notes that the number of manga books available for the iPhone has been soaring.  It describes, "We can expect this kind of content, well suited for the iPhone to continue to expand faster than Godzilla stormed Tokyo."

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Who cares?
By Iaiken on 12/7/2009 1:44:47 PM , Rating: 4
If you don't have the ability to think for yourself and evaluate the products you buy on a cost/value level then you deserve whatever the marketers sell you.

Anyone with a high school education should have the above ability to discern if an iPhone meets all of the following requirements:

- Suits your needs
- Suits your wants
- Suits your budget

I'll never understand the penchant people have for passing the buck. Marketers don't put a gun to your head, you buy it and can't afford it, tough beans, you're a moron.

RE: Who cares?
By Smartless on 12/7/2009 2:17:43 PM , Rating: 2
Unlike people on this forum, most people are fundamentally lazy. Hence Apple's success. Why bother researching anything nowadays when information (like those ridiculous Mac ads) are thrown at you all day? My office, my friends, my in-laws, basically if you ask them why, they go... It's the best right? Why buy a Toyota Camry if a Mazda 6 drives the way you want it?

RE: Who cares?
By The0ne on 12/7/2009 2:46:55 PM , Rating: 2
So lazy that even if you tell them that one is actually better than another product teenagers will still buy the other product. It's like what you said just went and shot out the other ear. But that's teenagers for you. Include my dumbass nephews in this as well lol Don't buy that 7200 video card dammit!

So true
By Souka on 12/7/2009 12:47:30 PM , Rating: 4
Check out this:

I so agree with it...once hooked on Apple stuff, yer a drone.


RE: So true
By Souka on 12/7/2009 12:51:24 PM , Rating: 1
Dang...didn't watch the whole thing... sorry, it's not the full version, and the banner at the bottom...annoying. :(

Look for the full version...the ending is great!

By Crucial on 12/7/2009 1:03:04 PM , Rating: 3
Did we really need market research to figure this out? It's common sense.

RE: Duh
By meepstone on 12/8/2009 12:50:47 PM , Rating: 2
Next will be a study on if people know research on fundamental issues is common sense.

By Motoman on 12/7/2009 1:30:54 PM , Rating: 5
...advertising works particularly well on young people, who will demand to have something solely because they saw the ad on TV, and when asked why will repeat, verbatim, the pitch from the ad.

...and no age group is more infatuated with conforming with what all their peers are doing than the youth of America. And I reckon the rest of the world too.

"Hey, some cool kids are wearing parachute pants...MOM I NEED PARASCHUTE PANTS!"

"Hey, those cool kids are playing Pokemon - MOM GETS ME SOME POKEMONS!"

"Hey, those cool kids have iPods/iPhones/iMatards...MOOOOMMMMM!!! I NEEDS ME SOME APPLE iStuff!!!!"

Not so fast
By thekdub on 12/7/2009 5:53:56 PM , Rating: 2
I just won an iPod Touch from a company drawing a few weeks ago, and while I absolutely love the device itself, owning one personally has actually managed to deepen my hatred for iTunes. I've been spoiled by my Zune and its infinitely more user-friendly software. I don't think I'll jump any further into Apple's rabbithole of software.

Although, I'd love to own a MacBook Pro if the cost wasn't so prohibitive. Definitely the most well-built notebook I've used, even if the hardware is mostly average. But my opinion on that is in no way influenced by my iPod.

RE: Not so fast
By meepstone on 12/8/2009 12:53:21 PM , Rating: 2
Were you wearing your helmet when you tried using itunes?

Only retards have trouble with pressing buttons and dragging things.

I don't fit in... and I'm happy
By Devo2007 on 12/7/2009 12:54:18 PM , Rating: 2
I had bought an iPod Touch, used it for a while, and then proceeded to buy a Windows Mobile phone (despite my provider also selling the iPhone).

Recovering Mac user...
By scott06gt on 12/7/2009 2:18:03 PM , Rating: 2
I started off with an iPod, then got iPod touch, then got Macbook Pro laptop then got an iPhone about a year and half ago. Since I got the Macbook Pro, the Laptop died a couple weeks before the warranty ran out (thank god, since it was a $1200 repair for a failed video card) and my iPhone crapped out on me two times, first time I lost EDGE connectivity, phone was replaced, and back in September I lost Wifi on the replacement. Needless to say my impression of Apple isn't the best right now.

The iPhone is a great multimedia device with a crappy phone built into it. I'm planning on going back to Verizon and getting a Droid and getting a new iPod Touch to use my apps I got for my iPhone on it...

So what?
By Alarchy on 12/7/2009 4:54:38 PM , Rating: 2
So phones that run applications that use Flurry's analytics plugin are now indicative of the life of smartphones as a whole?

Symbian has over a 50% market share, but it's not even on this graph? What about RIM devices (20+% market share)?

There is no indication as to how many applications are written for any OS, or how many are run on each device, etc. This graph doesn't really seem to mean anything.

Appleholic Anonymous...
By jconan on 12/8/2009 8:39:40 PM , Rating: 2
Android should probably counter with a pocket player with wifi and a media mgmt app with something like songbird if they license it or maybe even a picasa for media & mgmt (music, video, games and apps) and possibly a better organized Android App store that recognizes your version of OS. Also Android can be modified to any skin or interface of choice. It's doable but then it's easier said then done.

just my 2 cents...

By Nichols1986 on 12/9/2009 9:17:14 AM , Rating: 1
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"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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