An Epic Fail: Only 5 iPhones Sold in Two Weeks by China's Largest E-Tailer
December 3, 2009 1:45 PM
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China Unicom's e-commerce partner Taobao.com has only been able to sell 5 iPhones since launch.
(Source: China Unicom)
To say that the iPhone is a flop in China is to put it mildly
China is arguably the world's biggest potential electronics market. If you can make a product that's a big hit with Chinese consumers it's almost as big a deal as a hit product in the U.S. -- and China's buying power is expected to only grow even more in the near future. Thus optimism was high when the
iPhone finally launched in China
However, in the time since, the iPhone has proved an epic flop in China even as Chinese telecoms try to defend their weak sales. China Unicom, the phone's carrier
only managed to sell 5,000 handsets
in the phone's first few days, far less than at equivalent launches in the U.S., UK, France, and Germany. While the telecom says it is satisfied with the phone's sales performance, the numbers are disappointing for a phone that has burned up international sales charts.
One major problem is price. The phone is available in China for 6,999 yuan, or $1,024 without a contract, but can be purchased much cheaper in Hong Kong's so-called "grey market". The grey market cost in Hong Kong is approximately $800. Sales were also hindered by the
exclusion of Wi-Fi from the phone
, following China's ban on the standard, which it was trying to replace with its own standard. Since May China has begun reallowing Wi-Fi, but new Wi-Fi-ready models still aren't available yet in China.
The epic failure of the phone in terms of sales is epitomized by the
sales figures just released
by Taobao.com, the nation's leading e-tailer and only firm besides China Unicom authorized to sell iPhones inside China. According to
IDG News Service
, since the phone launched on the site on November 22, only two 8 GB models were sold, three 16 GB, and no 32 GB models. That's right -- in an increasingly prosperous and tech-hungry nation of over 1 billion, the country's largest E-Tailer has only been able to sell
In its report
says that difficulties with the app store may also be partially to blame for the phone's dismal sales. Explains the report, "Credit cards are increasingly common in China, but their holders rarely use them to make small payments via mobile phone, local consultancy Analysys International said in a research note. Credit card penetration also remains low among young people of the sort that would like the App Store, it said. Many Chinese make payments via mobile phone but do so with prepaid cards sold by local carriers. The App Store will need to add new payment options and more localized content to win more users in China."
China Unicom still hasn't given up on the struggling phone. The company just launched 3G services last month and currently has around 1 million total subscribers. The company hopes that the iPhone will help drive over
1 million new subscribers per month
to the next-generation network service. Currently the company has over 150 million subscribers on its older networks. The company is aiming for 10 percent of its 3G subscriptions to be iPhones by three years from now.
In South Korea the iPhone enjoyed a much more enthusiastic launch last week with 60,000 online orders. That number looks especially pretty when compared to the Chinese total of 5 orders.
Earlier this year, before the launch of the phone, the iPhone made headlines in China for a far different reason. An employee at Foxconn, a hardware partner of Apple's, reportedly was
beaten and tormented
by company security officers after loosing a prototype of a next-generation iPhone. After the ordeal the employee committed suicide. The company has since
paid the family of the victim $52,000
and dismissed several employees.
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RE: Wait, wait, wait...
12/4/2009 2:30:06 AM
The onscreen keyboard is not too bad - and I like it better than the Droid's flat keyboard. Like the poster you responded too, I laugh when I see all these posts about features that the iPhones "lacks". I take it not many of the iHaters here have actually used an Iphone much? My iPhone was given to me by my workplace, and has been much more efficient for us compared to blackberries and other WinMo phones we have used before. The iPhone doesn't cost us anymore than other smartphones, yet allows us to get a lot more work done. Its a no brainer to buy the iPhone.
The obvious problem is China (besides the lack of Wifi, which is pretty bad) is that you have to buy an unlocked phone at a crazy high price. I would never buy that, and that's coming from a very happy iPhone user.
RE: Wait, wait, wait...
12/4/2009 11:21:34 AM
Your preference of the onscreen keyboard is, at best, your personal opinion. I, and virtually everyone I know, vastly prefers a real keyboard to any onscreen implementation.
And I call total BS on your claim that iPhones make you more efficient than Blackberries or anything else.
I work for a technology company...who's product revolves around cellular technology, including cell phones, smart phones, and purpose-built commercial devices.
There is exactly one person in our entire company with an iPhone. And everyone else has seen it and played with it. And everyone else has stuck with their Blackberry.
It's a no brainer not to buy an iPhone.
RE: Wait, wait, wait...
12/4/2009 1:14:05 PM
Oh, and for the record I guess I'll add that I was *this* close to buying a Droid. Until I wised up and went to a Verizon store to put my hands on it. The keyboard is awful...probably the worst "real" keyboard I've ever tried to use. Better than onscreen, I guess - but it totally killed the deal for me. I practically walked into the store with my credit card outstretched ready to slide it through their reader...
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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