 AT&T and Verizon have dropped their lawsuits against each other, leaving Verizon free to continue to mock AT&T's geographic coverage in its commercials.
 AT&T is trying to fire back with its new commercials starring Luke Wilson.
There's no love gained between the pair, but they agree to end their pointless court battle
Verizon
really got under AT&T's skin when it aired the first of its
"There's a map for that" commercials blasting the company's
3G coverage. AT&T took
Verizon to court, suing them for deceiving its customers.
AT&T argued
that while its geographic 3G coverage was admittedly lacking compared
to its competitor, it still provided coverage for most Americans by
population.
Now it appears the court fracas between
Verizon and AT&T has finally been laid to rest. Following
the denial
of its request for summary judgment, AT&T has agreed to drop
its suit and Verizon has, in turn, agreed to drop its
countersuit.
AT&T writes,
"Verizon and AT&T have dismissed the litigation between them
in Georgia and New York."
According to the legal text
provided:
IT IS HEREBY STIPULATED AND AGREED by and between
Plaintiff/Counterclaim Defendant Cellco Partnership d/b/a Verizon
Wireless ("Verizon Wireless") and Defendant/Counterclaim
Plaintiff AT&T Mobility LLC ("AT&T") that pursuant
to Rule 41(a) of the Federal Rules of Civil Procedure: (a) Verizon
Wireless's claims against AT&T in the above- captioned action are
hereby dismissed without prejudice, and (b) AT&T's counterclaims
against Verizon Wireless in the above-captioned action are hereby
dismissed without prejudice.
AT&T and Verizon, though, are hardly kissing and making up.
Verizon continues to step up its ads mocking AT&T's efforts.
And AT&T is trying to counter with a series of commercials
starring B-list actor Luke Wilson. It appears, however that
this round has been won by Verizon -- AT&T's brand reputation has
been slipping downward according to market research firm Brand Index,
and a recent Consumer Reports study showed AT&T last
in customer satisfaction (Verizon came in first).
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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