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AT&T and Verizon have dropped their lawsuits against each other, leaving Verizon free to continue to mock AT&T's geographic coverage in its commercials.

AT&T is trying to fire back with its new commercials starring Luke Wilson.
There's no love gained between the pair, but they agree to end their pointless court battle

Verizon really got under AT&T's skin when it aired the first of its "There's a map for that" commercials blasting the company's 3G coverage.  AT&T took Verizon to court, suing them for deceiving its customers.  AT&T argued that while its geographic 3G coverage was admittedly lacking compared to its competitor, it still provided coverage for most Americans by population. 

Now it appears the court fracas between Verizon and AT&T has finally been laid to rest.  Following the denial of its request for summary judgment, AT&T has agreed to drop its suit and Verizon has, in turn, agreed to drop its countersuit.

AT&T writes, "Verizon and AT&T have dismissed the litigation between them in Georgia and New York."

According to the legal text provided:

IT IS HEREBY STIPULATED AND AGREED by and between Plaintiff/Counterclaim Defendant Cellco Partnership d/b/a Verizon Wireless ("Verizon Wireless") and Defendant/Counterclaim Plaintiff AT&T Mobility LLC ("AT&T") that pursuant to Rule 41(a) of the Federal Rules of Civil Procedure: (a) Verizon Wireless's claims against AT&T in the above- captioned action are hereby dismissed without prejudice, and (b) AT&T's counterclaims against Verizon Wireless in the above-captioned action are hereby dismissed without prejudice.

AT&T and Verizon, though, are hardly kissing and making up.  Verizon continues to step up its ads mocking AT&T's efforts.  And AT&T is trying to counter with a series of commercials starring B-list actor Luke Wilson.  It appears, however that this round has been won by Verizon -- AT&T's brand reputation has been slipping downward according to market research firm Brand Index, and a recent Consumer Reports study showed AT&T last in customer satisfaction (Verizon came in first).



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RE: WOW
By Spivonious on 12/2/2009 3:54:56 PM , Rating: 3
And let's not forget that "3G" is not a standard. It's just a marketing term for the 3rd version of the carrier's data network.


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