Assassin's Creed II Stabs Its Way to Success With 1.6 Million Units Sold
November 26, 2009 9:00 AM
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The gorgeous Ubsioft blockbuster, Assassin's Creed II is making a killing, posting better than-expected sales of 1.6 million.
(Source: TG Daily)
It may be no Call of Duty: Modern Warfare 2, but Assassin's Creed II's better than expected sales is music to Ubisoft's ears
Two weeks ago, the
launch of Call of Duty: Modern Warfare 2
posted monstrous sales to the delight of publisher Activision and developer Infinity Ward. CoD:MW2
raked in over $310M USD
in the U.S. and UK in only 24 hours, moving approximately 4.7 million units. That tidy sum in cold hard cash puts even movie industry's biggest one-day opening ever,
Twilight: New Moon
(approximately $72M USD) to shame.
Now, rival publisher Ubisoft has a
to report. Its new game,
Assassin's Creed 2
, developed by Ubisoft Montreal, has posted better-than-expected sales, selling 1.6 million copies in its first week. With many of the sales occurring at $59.99 mark (Amazon.com and Newegg.com have discounted it to $55.99, and $54.99, respectively), that indicates the game likely has pulled in close to $100M USD in sales.
Cheers Ubisoft in a released statement, "This represents 32 percent growth over the first week sales of [the original] Assassin's Creed. Launched in November 2007, Assassin's Creed remains the fastest selling new video game intellectual property ever in the US."
The sales beat the expectations of most analysts, who were predicting lower sales. Analysts had stated that Ubisoft would be unlikely to meet its sales targets in the current economic climate
As with sales, critical reception of Ubisoft new blockbuster has been extremely impressive, if a bit behind Activision's juggernaut. Assassin's Creed II earned an average scores of 92.33 percent (Xbox 360) and 91.20 percent (PS3), just below Call of Duty: Modern Warfare 2's high bar of 93.4 (Xbox 360) and 93.90 (PS3), according to GameRankings.
Ubisoft aims to sell 6 million units by December 31, a goal that analysts now feel it is well on target to meet, according to Wedbush Morgan analyst Edward Woo. Mr. Woo states, "Sales of Assassin's Creed II have successfully met initial expectations due to a combination of factors, including a bigger install base and an improved marketing campaign strategy. The game will definitely have a huge impact on the Ubisoft's revenue, but will not change the company's current guidance."
Assassin's Creed II is available for the PS3 and Xbox 360 (the PC edition is not yet out and is currently preorder only), carrying a mature rating. The player in the game is a modern day assassin who relives the genetic memories of his ancestors to hone his skills. He jumps back to the Italian Renaissance where he lives through the eyes of a young nobleman-turned-assassin named Ezio Auditore da Firenze. At the start of the game, Ezio's father Giovanni, elder brother Frederico, and younger brother, Petruccio are all executed by the ruling party. Vowing revenge, Ezio slays his enemies using an advanced weapons-based combat system and inventions created by a young Leonardo da Vinci. The game features the voice talents of actress Kristen Bell (of
fame) and humorist Danny Wallace.
This article is over a month old, voting and posting comments is disabled
11/27/2009 11:38:41 AM
You have to sell more than 1.5 million copies to be suxessful? That's so bad? Is there any chance for small companies any longer?
I don't think you have to sell 1.5 mill to be successful especially for the smaller companies where their costs are certainly much smaller than that of say EA, & franchises that have established themselves over the years.
Not bad at all, so I think the small have a good chance to do well with say selling less a 1. mill units. I think the first AC game sold like 8mill so had this one not sold atleast 1.5mill then I think that would be considered a bust, but not just based on the units sold but you have to take into account the dev, cause UBI is a heavyweight, so less than 1.5 by their standards isn't successful, on the other hand, less than that for a smaller dev is fine. Just saying there is a different scale depending the dev the game & the history.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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