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2010 Toyota Prius
Toyota is looking to leverage the Prius name

Certainly the most popular hybrid car on the road is the Toyota Prius. Toyota has made no secret of the fact that it wants to have a full line of hybrid cars that rely on the Prius name. So far, the only car Toyota has with the Prius name is the one we are all familiar with.

The 2010 Prius hatchback is the car DailyTech spent a week with earlier this month. Toyota is now reportedly getting ready to launch a new wagon or SUV using the Prius name. Toyota doesn't offer traditional wagons in the U.S., but Edmunds reports that the automaker does have wagons in Japan that could act as the underpinnings for a Prius hybrid wagon.

A Prius SUV would be no stretch either. Toyota has the hybrid Lexus RX 400h in its line and has the small RAV4 SUV in America that could be used for a hybrid platform.

According to reports, the battery pack that the new SUV will utilize will be lithium-ion. Toyota has said in the past that it felt lithium-ion batteries were not yet cheap enough or ready for retail use in hybrid vehicles.

Lithium-ion batteries are reportedly in the works for the Prius through a program with Panasonic and new battery packs that meet Toyota's price requirements may be available and waiting for a new vehicle

The new batteries may be needed for the increased power needs of a larger, heavier SUV or wagon pushing Toyota to rethink its position on lithium-ion batteries. At this point, Toyota has made nothing official and these reports originate from a Japanese newspaper, Yomiuri.

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RE: Getting there...
By invidious on 11/16/2009 3:18:42 PM , Rating: 2

Going green doesn't help my bottom line. Anyone who does like that is welcome to buy me a hybrid if they really think the planet can't sustain my jeep.

RE: Getting there...
By Mojo the Monkey on 11/16/2009 7:09:23 PM , Rating: 2

RE: Getting there...
By mmcdonalataocdotgov on 11/17/2009 12:18:08 PM , Rating: 2
Yeesh, when are people going to get over the environment thing. It is not the environment, it is foreign oil dependency and market prices. After 9/11 there were some tv commercials where casual drug users were derided for giving their money to terrorists (Afghan opium trade) but the BIG money goes to the middle east, Venezuela and Russia. Even if the US doesn't use as much foreign oil as it used to, our market is connected to the world market and drives up demand world-wide as if we did anyway. So driving a big vehicle is not only NOT patriotic, it is almost treason. (Wait, this is a Jason Mick article isn't it?!)

RE: Getting there...
By Spuke on 11/17/2009 1:40:43 PM , Rating: 2
It is not the environment, it is foreign oil dependency and market prices.
Us using less will not affect pricing at all as China and India continue to ramp up and use more. If anything, pricing will rise.

RE: Getting there...
By mmcdonalataocdotgov on 11/18/2009 7:30:52 AM , Rating: 2
I see. Best to throw in the towel then. SUV's for everyone since its no use anyway.

The point remains, however, that US dollars are not going into terrorist regimes, but can be spent on other things, like defense perhaps. Or just better quality of life (unless you're a Bushy, then, um, on bigger cars... no that won't work, how about just conspicuous consumption?)

"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il

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