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Service continues to aggressively pursue offering a wealth of content with Google's typical deliver first, profit later model

Concerns about YouTube's profitability still remain.  As the Google-owned online video juggernaut explores ways of justifying its massive bandwidth expenses, it isn't being hesitant when it comes to adding to those expenses. 

YouTube just announced that it will be bumping the maximum quality of its high definition videos to 1080p, up from the previous 720p.  Writes YouTube software engineer Billy Biggs on the company's blog, "As resolution of consumer cameras increases, we want to make sure YouTube is the best home on the Web to showcase your content."

In March YouTube began offering HD video for the first time.  Much of its video is captured from mobile devices, such as camera phones, but even camera phones have now started becoming HD-capable.  One example is Samsung's Instinct HD, available since September.  Packing a 5 megapixel camera, the phone is capable of shooting and posting HD video.

With the bump to 1080p, YouTube says it will upgrade videos previously originally sent in 1080p that were automatically downconverted to 720p.  For those who want it, 720p will remain an option, though.

For those with fast computers and large monitors, the bump to 1080p should provide a nice noticeable difference in picture quality.  Now if YouTube can only find ways to become profitable, it would be truly on a roll.



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RE: speed
By omnicronx on 11/16/2009 1:52:52 PM , Rating: 2
quote:
Sounds like some of you live in large metro areas where you are suffering from peak hour hub saturation. I have never experienced these problems with YouTube HD that I'm reading on here.
Bingo, it seems everyone always forgets that Google and your local Internet backbone are most likely best of friends (either rented/leased, or special agreements with them) . Nobody and I mean nobody can match the service Google has on the mass scale Google has. Most likely the problems you are having have to do with your ISP then Google and Youtube. Now I am not saying there will not be blips here and there, we are talking about high bitrate HD video here, but to blame all your problems on Youtube, especially when it is a free service is childish.


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