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Service continues to aggressively pursue offering a wealth of content with Google's typical deliver first, profit later model

Concerns about YouTube's profitability still remain.  As the Google-owned online video juggernaut explores ways of justifying its massive bandwidth expenses, it isn't being hesitant when it comes to adding to those expenses. 

YouTube just announced that it will be bumping the maximum quality of its high definition videos to 1080p, up from the previous 720p.  Writes YouTube software engineer Billy Biggs on the company's blog, "As resolution of consumer cameras increases, we want to make sure YouTube is the best home on the Web to showcase your content."

In March YouTube began offering HD video for the first time.  Much of its video is captured from mobile devices, such as camera phones, but even camera phones have now started becoming HD-capable.  One example is Samsung's Instinct HD, available since September.  Packing a 5 megapixel camera, the phone is capable of shooting and posting HD video.

With the bump to 1080p, YouTube says it will upgrade videos previously originally sent in 1080p that were automatically downconverted to 720p.  For those who want it, 720p will remain an option, though.

For those with fast computers and large monitors, the bump to 1080p should provide a nice noticeable difference in picture quality.  Now if YouTube can only find ways to become profitable, it would be truly on a roll.



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RE: speed
By Sunrise089 on 11/16/2009 12:39:50 PM , Rating: 2
I think you're a bit off here Reclaimer77.

Yes, I do live in a big Metro area, and I appreciate that you've not experienced these same issues. However I've tried refreshing, starting the video over, etc and nothing fixes the problem during busy times.

However you're wrong IMHO about perspective. I think accurate perspective is that connection speeds and content providers have increased many-fold over the last 5 years, and Youtube isn't nearly as unique as it once was. Youtube may offer more content than Cable/Satellite, but there has always been the trade off of lower quality and copyright restrictions on content, and now things are getting WORSE due to the speed issues. Try to think of other popular websites that have gotten substantially worse from a usability standpoint as the internet has evolved...

"Even if you have to pause a video for 5 minutes and let the buffer get a head start, so what !?" - So what is that it defeats the entire purpose of the site for me. I don't use Youtube to watch hour-long documentaries...I want to pull up a fast clip or highlight, and if I have to wait 5 minutes to show my guest the webclip I pulled up then I might as well not load it at all.

"Are we forgetting that a few years ago it would have taken hours to download HD video ? Now they are streaming it to our browsers for free, and all you guys can do is complain ?" - I complain because in 2006 I was watching TopGear episodes on Youtube in passable quality that looked similar to the SDTV I had at the time. 3 years later there are host of other options (Netflix streaming, Hulu, shows offering online content for free like South Park), and now Youtube looks much worse relative to my TV content courtesy of an upgrade to 1080p, and it's much slower than it used to be. To me I have plenty of reason to complain.


"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il

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