than half of the new stores next year will
be located outside of the United States, according to Apple,
which needs to bolster its international presence. A further
international expansion will help convince consumers to visit Apple
stores to see the company's various products and services in
Specifically, Apple will open new locations in London
and Paris, with at least two stores already planned for Shanghai.
After launching its first stores in 2001, Apple has seen continued
success built around its trendy stores -- analysts predict Apple had
almost 46 million visitors to its stores worldwide during the month
Apple currently has stores in the U.S. from San
Francisco to New York City, and now must deal with increased
competition from Microsoft entering the retail space.
Microsoft's California location in Mission Viejo competes directly
with an Apple store in the same retail location.
Cupertino-based company currently has 280 stores operating in 10
different countries. Apple's products are sold in Best Buy and
other brick and mortar locations, but Apple has been able to offer
customers one-on-one interaction when it comes to tech support and
future product purchases.
quote: The sales reps love uneducated masses.