Print 47 comment(s) - last by seamonkey79.. on Nov 25 at 9:16 PM

AT&T is suing to try to take down Verizon's attack commercials, including the new, holiday-themed "Island of Misfit Toys" spot.  (Source: Verizon Wireless)
AT&T's complaint against Verizon now includes new ads, seeks immediate restraining order

When Verizon aired its "There's a Map for That" series of commercials poking fun at AT&T's 3G coverage, featuring lines like "if you want to know why some people have spotty 3G coverage, there's a map for that too", it seemed only a matter of time before AT&T would sue to try to take them down.  Sure enough, just under a week ago AT&T filed suit against Verizon in New York Federal Court, claiming the ads misrepresented its coverage.

Verizon defended its ads, pointing to studies showing AT&T's 3G coverage to being lacking -- such as Apple's admission that 30 percent dropped call rates in New York (on AT&T) were normal.  However, it quietly made some changes and began airing a new set of Christmas-themed commercials that didn't include the play on Apple's "There's an app for that" slogan.  It also added a small disclaimer, stating "voice & data services available outside 3G coverage areas."

However, that apparently wasn't good enough for AT&T which has reportedly returned to court, looking to expand its suit to a request for a complete restraining order both on the older commercials and the new ones.  According to AT&T its internal survey showed 53 percent of viewers believed the advertisements' gaps in AT&T's map to be complete gaps in coverage not just gaps in 3G coverage.

In the new complaint (PDF) AT&T accuses, "Verizon is running a series of advertisements which falsely communicate that AT&T does not have wireless data coverage throughout much of the United States. […] Contrary to the image presented in the Verizon ads, our wireless network is pervasive. It covers over 300 million people, or 97 percent of the U.S. population. Our fastest, or 3G, network covers approximately 233 million people, or 75 percent of the U.S. population."

AT&T does admit its competitor has a larger network which "covers approximately 284 million people, or 91% of the population", but it says the commercial is dishonest, because "Verizon knows that its use of AT&T coverage maps is misleading because according to the coverage map legend on Verizon's, T-Mobile's, and Sprint's websites, the geographic spaces colored 'white' or left 'blank' on their maps represents areas in which there is no wireless coverage whatsoever."

The complaint itself dives into details of Verizon's cartoony "Island of Misfit Toys" ad, leading for some of the most amusing language you've read in a formal legal document.  Writes AT&T's lawyers in one passage, "The spotted elephant, in a surprised manner, asks the iPhone "What are you doing here? You can download apps and browse the web!" and a Dolly for Sue asserts that "Yeah. People will love you [the iPhone]."

AT&T is seeking "injunctive relief and damages" and begs the Federal Court to "immediately temporarily restrain, and preliminarily and permanently enjoin Verizon from running" its various ads and "from falsely advertising that AT&T customers cannot communicate or use their wireless devices when they are not in a '3G' coverage area."

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RE: Too bad for AT&T
By 67STANG on 11/13/2009 12:50:48 PM , Rating: 2
You forgot to mention this fact: " The truth hurts "

I'm personally content with my iPhone, but would be elated with it if it were on Verizon's network. AT&T's coverage blows. Hard. Even when the 3G has 5 bars (usually I have 1 or 2 bars), it's still slower than a Palm Pre when surfing the net. Explain that AT&T.... with your "nations fastest 3G network"... Verizon should file suit against you for that claim-- at least that one is valid.

RE: Too bad for AT&T
By zerocool84 on 11/13/2009 3:04:25 PM , Rating: 2
This isn't a personal attack on you but I just think it's retarded that people want the iPhone so much that they don't care what network it's on no matter how bad the network is. No phone, no matter how good is no use when the network is as bad as AT&T's. Especially what you guys pay for the plans.

RE: Too bad for AT&T
By Sazar on 11/13/2009 6:12:10 PM , Rating: 2
Honestly, the iphone is pretty awesome. Well, for pretty much everything except making phone calls. As a phone, it's pretty rubbish. As a multi-function device that occasionally can be used to make calls, its pretty solid.

The next iteration, if it has multi-tasking built in for all items, instead of just the ipod app, would be neat :)

RE: Too bad for AT&T
By Oregonian2 on 11/13/2009 7:37:12 PM , Rating: 2
Or just switch to the Droid that already multi-tasks using Android 2.0

Friend (and her husband) both got one within the last week or so and both love it. I got a quick demo from her and played with it for a little while. I was impressed as well.

RE: Too bad for AT&T
By Truthseeker79 on 11/18/2009 9:57:07 PM , Rating: 2
Comparing Motorola with Apple is like comparing Ford with Mercedez. If Motorola had capabelity to make something good. They might not be rapping up business all over the world. Its only a matter of time when people will know what shortcomings droid has. iPhone is still the best fun phone out there.

RE: Too bad for AT&T
By seamonkey79 on 11/25/2009 9:16:58 PM , Rating: 2
...except when someone wants to use it as a... phone...

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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