Call of Duty: Modern Warfare 2 Launch Rakes in $310 million in 24 Hours
November 13, 2009 8:18 AM
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Activision's Call of Duty: Modern Warfare 2 rakes in $310M in one day of sales in the U.S. and U.K.
Call of Duty: Modern Warfare 2
was an overwhelming success, with one-day sales in the United States and United Kingdom raking in an estimated $310 million USD.
In the first 24 hours of launch, Activision
estimates it sold 4.7 million copies
of the video game.
The video game industry has struggled for more than six months consecutively, with some game executives unsure if the 2009 holiday shopping season would save the industry. Activision has certainly done its part, with no other games scheduled for release in 2009 expected to come anywhere near the latest
video game debut.
Furthermore, November game sales are expected to rebound -- directly because of the Activision game launch -- though no other blockbuster game titles are expected any time soon.
The 2008 launch of Take Two's
Grand Theft Auto IV
racked up 3.6 million units in sales in the first 24 hours, with game industry analysts anticipating a
game launch just as big.
Hollywood blockbusters can make up to $60 million opening weekend, but it's rare to find a video game smash Hollywood movie debuts.
Call of Duty: Modern Warfare 2
is available for around $60 on Microsoft-powered Windows PCs,
Microsoft Xbox 360
, and Sony PlayStation 3 game consoles.
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RE: And I thought Jason Mick was sensationalist...
11/13/2009 2:56:44 PM
He seems to interpret the quote as "if the 2009 holiday season is not good then the gaming industry will just dry up and die". This is quite simply a foolish interpretation. It is VERY common to use the term "save the industry" to mean an overall growth for the year or a loss. They have had 6 months of decline, IF the 2009 season is not good then it will not "save the industry". Not meaning everyone will close shop and it will no longer exist (although for some smaller shops that will happen) but 2009 will go down as a bad year. Do you actually think that the holiday season is not a VERY important time for sales of games? from September on is the time many of the must have games are released, to be on the shelves and on lists for the holiday season. Sure the hard core gamers get them the first day but the majority of the sales over a games lifetime come within the first holiday season after its release. Now day 1 can have the most sales for a blockbuster but for the majority of games it's the time between Thanksgiving and Christmas where the money is made. I highly doubt an executive would predict the end of the entire gaming industry. If the holiday season is poor it WILL effect budgets and game releases and force the cancelations of unnamed projects, if it's good the industry will be "saved" not from extinction but projects on hold will be reconsidered, more titles releases will be started and maybe even more hires instead of cuts. THAT would be a more sane interpretation.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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