Call of Duty: Modern Warfare 2 Launch Rakes in $310 million in 24 Hours
November 13, 2009 8:18 AM
Activision's Call of Duty: Modern Warfare 2 rakes in $310M in one day of sales in the U.S. and U.K.
Call of Duty: Modern Warfare 2
was an overwhelming success, with one-day sales in the United States and United Kingdom raking in an estimated $310 million USD.
In the first 24 hours of launch, Activision
estimates it sold 4.7 million copies
of the video game.
The video game industry has struggled for more than six months consecutively, with some game executives unsure if the 2009 holiday shopping season would save the industry. Activision has certainly done its part, with no other games scheduled for release in 2009 expected to come anywhere near the latest
video game debut.
Furthermore, November game sales are expected to rebound -- directly because of the Activision game launch -- though no other blockbuster game titles are expected any time soon.
The 2008 launch of Take Two's
Grand Theft Auto IV
racked up 3.6 million units in sales in the first 24 hours, with game industry analysts anticipating a
game launch just as big.
Hollywood blockbusters can make up to $60 million opening weekend, but it's rare to find a video game smash Hollywood movie debuts.
Call of Duty: Modern Warfare 2
is available for around $60 on Microsoft-powered Windows PCs,
Microsoft Xbox 360
, and Sony PlayStation 3 game consoles.
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