NVIDIA particularly enraged
Intel when it convinced Apple to dump
Intel's integrated graphics from its product lineup in favor of
NVIDIA designs. Intel vows it will make a return to the Mac
graphics platform, stating, "Graphics is a competitive market
and we compete for all new business. "
to opt for NVIDIA is certainly being rewarded with loads
of love from the graphics giant. NVIDIA CEO Jen-Hsun Huang,
speaking in Dubai at the American University of Dubai (AUD), showed a
lot of affection for the Cupertino company, bragging that his
household was "all Apple" according to Shuffle Gazine.
He brags, "Apple uses the best technology
for their [computers]. Apple says to their customers: if you buy a
computer from us you can be sure we have selected the best technology
inside for you. That is their promise to consumers. Their promise to
consumers isn’t we’ve selected the best technology for you with
the exception of what Intel allows us to use. That’s not their
promise. And that’s why Apple uses the best technology where they
want whenever they want. And that’s why I’m all Apple! At home
it’s just Macs everywhere. It’s NVIDIA’s technology in all of
them but I use Macs. My son has two Macs, my daughter has a Mac,
there’s an extra Mac just in case and my wife has a Mac. It’s
just Mac, Mac, Mac! Because I know it’s got the best stuff
He says Intel's model of standardization doesn't
work for all OEMs. He continued, adding that OEMs that thrive
on a luxury image, like Apple, need differentiated technology to
support their brands.
Aside from its obvious implications in
the Mac vs. PC debate, Mr. Huang's comments throw support behind a
platform that doesn't typically cater to modern 3D gaming -- OS X.
With its upcoming Fermi GPUs, NVIDIA is primarily targeting the GPU
computing market, despite the fact that most of its current dedicated
GPU business comes from computer gaming enthusiasts.