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C'mon get a Mac says NVIDIA's CEO. He brags "[they've] got the best stuff inside" and proclaims his house is "all mac".  (Source: Shuffle Gazine)
Get a Mac, suggests NVIDIA CEO

Intel is suing NVIDIA in an effort to get them dropped from chipset licensing on Nehalem boards.  NVIDIA has filed countersuit against Intel.  NVIDIA has even gone as far as to sponsor cartoons lampooning Intel.

NVIDIA particularly enraged Intel when it convinced Apple to dump Intel's integrated graphics from its product lineup in favor of NVIDIA designs.   Intel vows it will make a return to the Mac graphics platform, stating, "Graphics is a competitive market and we compete for all new business. "

Apple's decision to opt for NVIDIA is certainly being rewarded with loads of love from the graphics giant.  NVIDIA CEO Jen-Hsun Huang, speaking in Dubai at the American University of Dubai (AUD), showed a lot of affection for the Cupertino company, bragging that his household was "all Apple" according to Shuffle Gazine.

He brags, "Apple uses the best technology for their [computers]. Apple says to their customers: if you buy a computer from us you can be sure we have selected the best technology inside for you. That is their promise to consumers. Their promise to consumers isn’t we’ve selected the best technology for you with the exception of what Intel allows us to use. That’s not their promise. And that’s why Apple uses the best technology where they want whenever they want. And that’s why I’m all Apple! At home it’s just Macs everywhere. It’s NVIDIA’s technology in all of them but I use Macs. My son has two Macs, my daughter has a Mac, there’s an extra Mac just in case and my wife has a Mac. It’s just Mac, Mac, Mac! Because I know it’s got the best stuff inside."

He says Intel's model of standardization doesn't work for all OEMs.  He continued, adding that OEMs that thrive on a luxury image, like Apple, need differentiated technology to support their brands.

Aside from its obvious implications in the Mac vs. PC debate, Mr. Huang's comments throw support behind a platform that doesn't typically cater to modern 3D gaming -- OS X.  With its upcoming Fermi GPUs, NVIDIA is primarily targeting the GPU computing market, despite the fact that most of its current dedicated GPU business comes from computer gaming enthusiasts.



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I'd love to ...
By MarcLeFou on 11/10/2009 1:48:28 PM , Rating: 5
I'd love to see how the other big OEM's will react to this when they're bidding on their graphics business.

Maybe a "since you love Apple so much, why don't you stick to selling to them and we'll show ATI some love" ?




RE: I'd love to ...
By 67STANG on 11/10/2009 2:00:19 PM , Rating: 5
I find it funny that the CEO of a company that makes video cards for gamers, can't play most games at home.


RE: I'd love to ...
By ksherman on 11/10/09, Rating: -1
RE: I'd love to ...
By jonmcc33 on 11/10/2009 3:30:23 PM , Rating: 3
Same hardware can be found in all PCs. I don't think he's talking about just the hardware. I think he's talking about the Mac "experience" which includes their non-gaming OS.


RE: I'd love to ...
By kattanna on 11/10/2009 3:38:21 PM , Rating: 3
quote:
Yeah, but he is referring to the hardware


yes, and how many MAC people, LOL can't bring myself to say gamers, snickers.. brag about their multi GPU setup?


RE: I'd love to ...
By OoklaTheMok on 11/10/2009 4:26:13 PM , Rating: 3
OK, moving on to consoles then...

Who's graphics chips are in the top two consoles? That would be AMD/ATI :)

So if he does play games at all, he most likely does so using a console with a graphics chip from his competitor.

Interesting thing is that AMD even said that nVidia was appearing to move away from gaming and gaming enthusiasts... If Macs and server computing are what nVidia is interested in, they are really painting themselves into a niche.


RE: I'd love to ...
By grath on 11/11/2009 5:58:29 AM , Rating: 2
quote:
Who's graphics chips are in the top two consoles? That would be AMD/ATI :)


Yes... because the graphics capabilities of Wii are really something to brag about...

quote:
So if he does play games at all, he most likely does so using a console with a graphics chip from his competitor.


Call me crazy, but I think this guy might opt for the console with a nVidia GPU in it?

His same reasoning would apply, sure you can buy the Xbox360 with a bunch of cheap hardware in it, or pay a little more for a PS3 with somewhat better quality hardware in what people derogatorily call the "luxury segment." Just like PC vs Mac.


RE: I'd love to ...
By VaultDweller on 11/10/2009 2:04:34 PM , Rating: 2
I have my doubts. The CEOs might not like him for it, but they will likely continue to use whatever video cards they think will help their bottom line.


RE: I'd love to ...
By MarcLeFou on 11/10/2009 4:02:49 PM , Rating: 2
In my personal experience, buyers from big companies are surprinsigly vindinctive.

No doubt NVIDIA will be included in the bidding process but I wouldn't be surprised if ATI would be told what prices NVIDIA's bid was (and given a second bidding chance) if ATI's bid is higher at some of these OEM's. I've seen it happen more than once in my trade.


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