GM has reportedly elected to go ahead with production of the award winning Cadillac Converj concept electric vehicle, pictured here. The Converj will utilize the Volt powertrain and will like sport a body similar to concept.  (Source: Wikimedia Commons)
GM's electric future reportedly detailed at Nov. 2 meeting

The Cadillac Converj was first unveiled as a concept at the 2009 North American International Auto Show in Detroit, Michigan.  Car enthusiasts who had been largely wary of electric vehicles like the Chevy Volt, were captivated by the sleek lines of the Converj, helping it to win several awards for best concept vehicle. 

Since that time, there have been rumors that the Converj would be headed towards production.  However, GM denied these rumors, keeping quiet what place the popular Converj might play in the company's future lineup.  After a bankruptcy and nationalization, GM charged ahead with preparing the 2011 Chevy Volt, but the future of the Converj was left a mystery.

Now The Detroit News has reportedly received confirmation from GM officials that the Converj will be heading to production.  A production plan for the extended-range electric vehicle was showcased at a recent November 2 meeting of the automaker's board of directors according to the newspaper.  The plan did not set specific dates, but estimated that commercial release would likely be a few years away.

With the decision to produce, the Cadillac Converj will become the latest vehicle to utilize the Volt's platform of EV technologies.  A year after the Volt hits street's, GM's German brand, Adam Opel GmbH (Opel), will receive the Ampera, which also utilizes the Volt platform.  GM had previously considered selling Opel to Canadian parts company Magna, but the deal was called off on November 3 -- possibly based on a decision at the same board of directors meeting.

One big fan of the Cadillac Converj is GM's popular and controversial vice chairman of creative design and public relations, Bob Lutz.  Mr. Lutz said in previous remarks that if the Converj is produced, it will likely retain much of its attractive concept stylings.  He likened it to the Chevrolet Camaro's evolution from concept to production, as opposed to the Volt, which represented a more radical departure from its concept's stylings.

Dealers are reportedly excited about the decision to produce the Converj, as the Cadillac brand lacks hybrid cars, though it does have a hybrid Cadillac Escalade SUV.  A hybrid car would help it compete with Lexus, which has an ever-expanding luxury hybrid lineup, complete with both hybrid sedans and SUVs.  States Scott Allen, a dealer in California, "A snazzy-looking little car like [the Converj] would be cool."

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