time, there have been rumors that the Converj would be headed
towards production. However, GM denied these rumors,
keeping quiet what place the popular Converj might play in the
company's future lineup. After a bankruptcy
and nationalization, GM charged ahead with preparing
the 2011 Chevy Volt, but the future of the Converj was left a
Now The Detroit News has reportedly received
confirmation from GM officials that the Converj will be heading
to production. A production plan for the extended-range
electric vehicle was showcased at a recent November 2 meeting of the
automaker's board of directors according to the newspaper. The
plan did not set specific dates, but estimated that commercial
release would likely be a few years away.
With the decision to
produce, the Cadillac Converj will become the latest vehicle to
utilize the Volt's platform of EV technologies. A year after
the Volt hits street's, GM's German brand, Adam Opel GmbH (Opel),
will receive the
Ampera, which also utilizes the Volt platform. GM had
previously considered selling Opel to Canadian parts company Magna,
but the deal was called off on November 3 -- possibly based on a
decision at the same board of directors meeting.
One big fan
of the Cadillac Converj is GM's popular and controversial vice
chairman of creative design and public relations, Bob Lutz. Mr.
Lutz said in previous remarks that if the Converj is produced, it
will likely retain much of its attractive concept stylings. He
likened it to the Chevrolet Camaro's evolution from concept to
production, as opposed to the Volt, which represented a more radical
departure from its concept's stylings.
Dealers are reportedly
excited about the decision to produce the Converj, as the Cadillac
brand lacks hybrid cars, though it does have a hybrid Cadillac
Escalade SUV. A hybrid car would help it compete with Lexus,
which has an ever-expanding luxury hybrid lineup, complete with both
sedans and SUVs. States Scott Allen, a dealer in
California, "A snazzy-looking little car like [the Converj]
would be cool."
quote: If GM wants to sell a lot of Volts, they'll price it below $25k. Otherwise the Insights and Priuses of the world will run all over them.