Print 21 comment(s) - last by Spivonious.. on Nov 11 at 8:24 AM

GM has reportedly elected to go ahead with production of the award winning Cadillac Converj concept electric vehicle, pictured here. The Converj will utilize the Volt powertrain and will like sport a body similar to concept.  (Source: Wikimedia Commons)
GM's electric future reportedly detailed at Nov. 2 meeting

The Cadillac Converj was first unveiled as a concept at the 2009 North American International Auto Show in Detroit, Michigan.  Car enthusiasts who had been largely wary of electric vehicles like the Chevy Volt, were captivated by the sleek lines of the Converj, helping it to win several awards for best concept vehicle. 

Since that time, there have been rumors that the Converj would be headed towards production.  However, GM denied these rumors, keeping quiet what place the popular Converj might play in the company's future lineup.  After a bankruptcy and nationalization, GM charged ahead with preparing the 2011 Chevy Volt, but the future of the Converj was left a mystery.

Now The Detroit News has reportedly received confirmation from GM officials that the Converj will be heading to production.  A production plan for the extended-range electric vehicle was showcased at a recent November 2 meeting of the automaker's board of directors according to the newspaper.  The plan did not set specific dates, but estimated that commercial release would likely be a few years away.

With the decision to produce, the Cadillac Converj will become the latest vehicle to utilize the Volt's platform of EV technologies.  A year after the Volt hits street's, GM's German brand, Adam Opel GmbH (Opel), will receive the Ampera, which also utilizes the Volt platform.  GM had previously considered selling Opel to Canadian parts company Magna, but the deal was called off on November 3 -- possibly based on a decision at the same board of directors meeting.

One big fan of the Cadillac Converj is GM's popular and controversial vice chairman of creative design and public relations, Bob Lutz.  Mr. Lutz said in previous remarks that if the Converj is produced, it will likely retain much of its attractive concept stylings.  He likened it to the Chevrolet Camaro's evolution from concept to production, as opposed to the Volt, which represented a more radical departure from its concept's stylings.

Dealers are reportedly excited about the decision to produce the Converj, as the Cadillac brand lacks hybrid cars, though it does have a hybrid Cadillac Escalade SUV.  A hybrid car would help it compete with Lexus, which has an ever-expanding luxury hybrid lineup, complete with both hybrid sedans and SUVs.  States Scott Allen, a dealer in California, "A snazzy-looking little car like [the Converj] would be cool."

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It Will Change For Production
By KakarotUSMC on 11/9/2009 7:31:07 PM , Rating: 2
In classic GM fashion, this jaw-dropping design will be scrapped for something frumpy and boring when production begins.

RE: It Will Change For Production
By stromgald30 on 11/9/2009 8:09:20 PM , Rating: 2
I would have to disagree. The Volt's design was toned down quite a bit, but it was designed to be a car for the masses (except for the price tag of course).

So far, the newest generation of Cadillacs have been pretty good on style, IMHO. It probably won't be as cool as the concept car, but it won't be like what happened with the Volt.

RE: It Will Change For Production
By Spivonious on 11/10/2009 9:49:43 AM , Rating: 1
So if the car for the masses is $40k, will the Caddy version of it be $80k?

I understand that GM needs to pay for R&D, but a $40k Chevy is ridiculous. If GM wants to sell a lot of Volts, they'll price it below $25k. Otherwise the Insights and Priuses of the world will run all over them.

I predict GM will be out of business by 2012.

RE: It Will Change For Production
By Master Kenobi on 11/10/2009 9:58:28 AM , Rating: 2
I predict GM will be out of business by 2012.

That would be true, if the government wasn't bank rolling them.

RE: It Will Change For Production
By h0kiez on 11/10/2009 12:57:30 PM , Rating: 2
More than bankrolling...they OWN a majority stake. Money-losing government entities have the ability to last for centuries. They're not going anywhere.

RE: It Will Change For Production
By Spuke on 11/10/2009 4:22:59 PM , Rating: 3
If GM wants to sell a lot of Volts, they'll price it below $25k. Otherwise the Insights and Priuses of the world will run all over them.
For a supposed tech site, there sure are a lot of tech-handicapped people here.

1. Neither the Prius nor the Insight is a serial hybrid.
2. Neither the Prius nor the Insight are plug in capable from the factory.
3. The Volt has both of those features listed in one and two.
4. GM never intended for the Volt to be a high volume car. Their initial production run was supposed to be around 30k cars a year.

Wake me up when someone actually remembers what they've read in the 16 billion other articles on this subject AND actually decides to fire up that poor, neglected, rusty neuron with a new argument.

RE: It Will Change For Production
By chrnochime on 11/10/2009 10:15:04 PM , Rating: 2
1. So what?
2. Most consumers will gladly pay less for something not as "hi-tech". There are less ppl willing to fork over 40k for the Volt than there are ppl willing to pay 25k for Prius.
3. Yes, but it still cost more than Insight/Prius, read point 2 above.

Point 4 is like the only valid counter-point. 1-3 sound more like your attempt at insulting his intelligence.

RE: It Will Change For Production
By Spivonious on 11/11/2009 8:24:21 AM , Rating: 2
1-3. The general public doesn't care about that stuff.
4. Then GM is retarded (gee what a surprise).

RE: It Will Change For Production
By Spuke on 11/10/2009 4:26:14 PM , Rating: 2
So if the car for the masses is $40k, will the Caddy version of it be $80k?
Doubt it will be $80k, the drivetrain is already done. My guess it will start in the mid to high 50's.

RE: It Will Change For Production
By Jeffk464 on 11/10/2009 11:30:14 AM , Rating: 2
Me too, they kept camaro looking great for the production car.

RE: It Will Change For Production
By Alexvrb on 11/9/2009 8:21:53 PM , Rating: 2
Going by the CTS, I'm willing to bet Cadillac will manage to make it attractive.

RE: It Will Change For Production
By DWwolf on 11/10/2009 5:51:54 AM , Rating: 2
I like the lines but that frontend.......

By mmcdonalataocdotgov on 11/10/2009 8:14:09 AM , Rating: 2
That's the Euro regulation for making sure that when you strike a pedestrian they go over the hood and not under. It has to be a certain height and profile.

RE: It Will Change For Production
By FITCamaro on 11/10/2009 8:16:25 AM , Rating: 2
I think the front end looks fine. Little sharper version of a CTS-V.

RE: It Will Change For Production
By mars2k on 11/10/2009 11:24:44 AM , Rating: 2
Well maybe there is hope of GM yet. I'm not a GM fan but I have been reading good things in the automotive press. primarily that GM has started pricing their products more realistically.
In Car and Driver I saw a shoot-out between the new CTS and some nice European stuff. The CTS came out on top before they ever figured in the $20K price differential infavor of the Cadillac.
That makes much more sense. A good car with a great price relatively speaking.

RE: It Will Change For Production
By RivuxGamma on 11/10/2009 8:22:25 PM , Rating: 2
Car and Driver is essentially just an ad. It's funded by the car companies.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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