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Analysts predict the game will sell 5 million copies the first day

The global economy may still be poor, but some categories are doing well despite the economic downturn. One of those categories is video games. One of the most anticipated video game launches of all times is set to happen this week with a new game called Call of Duty: Modern Warfare 2.

The game is set to hit stores Tuesday and analysts are predicting massive sales for the game. Activision has a lot riding on the launch according to Reuters. Some analysts expect the game to count for as much as 16 cents of Activision's earnings per share for the December quarter.

MKM Partners analyst Eric Handler said, "This is the one game that could buck the economic trend for the holiday season."

The game will sell for about $60 per copy and Activision is partnering with 12 retailers including GameStop and Best Buy to hold over 10,000 midnight launch events across the country. Estimates peg sales for the game at 11 to 13 million units by the end of 2009. Activision CEO Robert Kotick expects the game to be one of the biggest media launches of any kind of all time.

Handler expects that the game will sell about 5 million units on the first day of sales and a total of 7 to 8 million games the first week. Those sales numbers would put the game ahead of last year's top title, Grand Theft Auto IV. The game will carry an M rating for violence and blood. Some of the most popular aspects of the Call of Duty franchise centers around the multiplayer aspects of the game, which the new version is sure to have.

GameStop executive VP Tony Bartel said, "By all indicators, we anticipate 'Call of Duty: Modern Warfare 2' will be the biggest entertainment launch of 2009, as well as the biggest video game launch in GameStop's history."



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More bull@@*$ hype
By keitaro on 11/9/2009 2:21:58 PM , Rating: 1
I wonder how much these retailers got paid to host midnight sales and other promotional perks. It's too there isn't a retailer out there that is willing to say "Because of the direction that Infinity Ward and Activision are taking, we will not be selling Modern Warfare 2." Best Buy, Gamestop, and even Walmart are trying to push a shitty game into everyone's living room.




RE: More bull@@*$ hype
By FlyTexas on 11/9/2009 4:27:15 PM , Rating: 2
Ok, I'll bite...

Why on Earth would Wally World or Best Buy give two hoots over what IW or Activision are doing? They buy and resell products, no more and no less.

Their jobs are to make their shareholders money, not to get into a debate with hard core gamers about dedicated servers.


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