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Blocking Google being eyed as a way to get people to pay for News Corp content

Rupert Murdoch's move to online users to pay for content they read is infamous at this point. The publishing impresario has some of the most popular newspapers in the world under his News Corp umbrella.

Murdoch is also running one of the few successful publications online that charges for access -- The Wall Street Journal. The catch for Murdoch is that there is a well known workaround for accessing WSJ content online without having to pay or register with the publication -- Google. You can search the title of most any WSJ story that requires a paid account with Google and find the complete article for free.

Murdoch is now saying that he will remove stories all together from Google's search index as a way to encourage people to pay for content. Encourage here is a synonym for force. Murdoch told Sky News Australia that the papers in his empire including the Sun, Times, and WSJ would consider blocking Google entirely once that fully enacted plans for charging people to read stories.

Murdoch said, "I think we will (block Google), but that's when we start charging. We have it already with the Wall Street Journal. We have a wall, but it's not right to the ceiling. You can get, usually, the first paragraph from any story - but if you're not a paying subscriber to all you get is a paragraph and a subscription form."

Murdoch continued saying, "There's a doctrine called fair use, which we believe to be challenged in the courts and would bar it altogether... but we'll take that slowly."

Murdoch had previously promised that starting in 2010 charging for the use of his websites would be enacted. He is backtracking on that a bit and now says that he won’t promise that date will be met.

Murdoch said, "The people who simply just pick up everything and run with it – steal our stories, we say they steal our stories - they just take them. That's Google, that's Microsoft, that's, a whole lot of people ... they shouldn't have had it free all the time, and I think we've been asleep."

The ill will between Murdoch and Google is building on the back of significantly reduced traffic to MySpace. MySpace has a lucrative search deal in place with Google that may be one of the reasons the paid content work around has not been addressed before. With significantly increased competition from Facebook pushing MySpace into a second place spot in the social networking scene, MySpace has missed traffic goals set by Google. The shortfall in traffic equates to the potential for the loss of more than $100 million in income from the Google search deal.

As Murdoch ramps up his schemes to make money off the internet, Google CEO Eric Schmidt continues to scoff at Murdoch's plans. Schmidt has said in the past, "In general these models (paid online content) have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity. So my guess is for niche and specialist markets ... it will be possible to do it but I think it is unlikely that you will be able to do it for all news."

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RE: Encourage != Force
By drycrust on 11/9/2009 4:45:05 PM , Rating: 3
you will be forced to pay for healthcare

In many countries this is standard practice. I live in New Zealand and the health system is largely tax payer funded, but there is a private health system as well.
For people who are never unhealthy or take risks, e.g. running across the road in heavy traffic, then this is an unnecessary expense. Conversely, if one has family or friends who need to be hospitalised, and especially if it is of a repetitive nature, as happens with some of those mental illnesses, then a publicly funded system is a big relief.
When I was in China I saw many people begging (to my knowledge there isn't even health insurance) and for someone with a mental illness it would be much more difficult than for someone with an obvious physical problem because they would appear as fit and able to work when in fact they may not be able to.

RE: Encourage != Force
By christojojo on 11/9/2009 8:22:54 PM , Rating: 2
Once again in New York State we had one of the most extensive and supposedly best mental health care systems in the world. The politicians one day decided we couldn't afford it and needed money for some boon dongle so they cured all the mental health patients and set the free.

There have been crimes and increased begging and homelessness due to this not that that would be officially recognized but some well known cases have happened.

One was a male "cured" patient pushed a female tourist from Buffalo into a NY City subway path because the train "called for her".

The NY Sta corrections has taken the load. It is legislated for criminal mindset and not in handling phobias and such of a mentally challenged patient. This is not humane yet this type of stuff awaits us as we get older and say that we need a health care system the politicians really have no interest in running and fellow voters think will be free.

Do you really think you can trust politicians with your money and life. I trust then for as long as my money holds out and my vote is worth something to them. (I'm broke and they ignore my phone calls.)

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