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Blocking Google being eyed as a way to get people to pay for News Corp content

Rupert Murdoch's move to online users to pay for content they read is infamous at this point. The publishing impresario has some of the most popular newspapers in the world under his News Corp umbrella.

Murdoch is also running one of the few successful publications online that charges for access -- The Wall Street Journal. The catch for Murdoch is that there is a well known workaround for accessing WSJ content online without having to pay or register with the publication -- Google. You can search the title of most any WSJ story that requires a paid account with Google and find the complete article for free.

Murdoch is now saying that he will remove stories all together from Google's search index as a way to encourage people to pay for content. Encourage here is a synonym for force. Murdoch told Sky News Australia that the papers in his empire including the Sun, Times, and WSJ would consider blocking Google entirely once that fully enacted plans for charging people to read stories.

Murdoch said, "I think we will (block Google), but that's when we start charging. We have it already with the Wall Street Journal. We have a wall, but it's not right to the ceiling. You can get, usually, the first paragraph from any story - but if you're not a paying subscriber to all you get is a paragraph and a subscription form."

Murdoch continued saying, "There's a doctrine called fair use, which we believe to be challenged in the courts and would bar it altogether... but we'll take that slowly."

Murdoch had previously promised that starting in 2010 charging for the use of his websites would be enacted. He is backtracking on that a bit and now says that he won’t promise that date will be met.

Murdoch said, "The people who simply just pick up everything and run with it – steal our stories, we say they steal our stories - they just take them. That's Google, that's Microsoft, that's, a whole lot of people ... they shouldn't have had it free all the time, and I think we've been asleep."

The ill will between Murdoch and Google is building on the back of significantly reduced traffic to MySpace. MySpace has a lucrative search deal in place with Google that may be one of the reasons the paid content work around has not been addressed before. With significantly increased competition from Facebook pushing MySpace into a second place spot in the social networking scene, MySpace has missed traffic goals set by Google. The shortfall in traffic equates to the potential for the loss of more than $100 million in income from the Google search deal.

As Murdoch ramps up his schemes to make money off the internet, Google CEO Eric Schmidt continues to scoff at Murdoch's plans. Schmidt has said in the past, "In general these models (paid online content) have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity. So my guess is for niche and specialist markets ... it will be possible to do it but I think it is unlikely that you will be able to do it for all news."

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RE: Encourage != Force
By itbj2 on 11/9/2009 1:56:09 PM , Rating: 3
That is because they are driving a car and could potentially harm somebody or property to the point that they could not pay for it. So unless you weigh 1500 lbs and can run at 60 MPH I don't see what you point is.

RE: Encourage != Force
RE: Encourage != Force
By itbj2 on 11/9/2009 2:09:23 PM , Rating: 4
With that logic you should start charging health insurance for every animal that might come in contact with humans.

Democratic Health Care Bill for Raccoons.

RE: Encourage != Force
By Silverel on 11/9/2009 2:17:59 PM , Rating: 2
Screw em. Throw the raccoons in jail.

I can't imagine how many unsavory raccoons I come in direct contact with on a daily basis. Standing in line at a fast food place, sitting in cubicles where I work, taking up space in the urinal next to me in the bathroom. Gawd! Those damn raccoons are gonna kill us all!

Then there's the birds! Everywhere! Hell, by the time we get these raccoons insurance, the birds are going to be killing everyone. At least we'll be able to free up some of those silly gun control laws to take care of those things.

O wait...

RE: Encourage != Force
By VitalyTheUnknown on 11/9/2009 2:36:18 PM , Rating: 2
On animal vaccination. (Wiki)

Vaccinations of animals are used both to prevent their contracting diseases and to prevent transmission of disease to humans. Both animals kept as pets and animals raised as livestock are routinely vaccinated. In some instances, wild populations may be vaccinated. This is sometimes accomplished with vaccine-laced food spread in a disease-prone area and has been used to attempt to control rabies in raccoons.

Where rabies occurs, rabies vaccination of dogs may be required by law. Other canine vaccines include canine distemper, canine parvovirus, infectious canine hepatitis, adenovirus-2, leptospirosis, bordatella, canine parainfluenza virus, and Lyme disease among others.

RE: Encourage != Force
By itbj2 on 11/9/2009 2:45:41 PM , Rating: 2
Your point is? Nobody forces anybody to get a dog or cat. If you choose to get one you have to be responsible for your pets care and well being. But you have a choice.

The Democrats just need to stop lying and just let everyone know that they will Tax them so that everyone can have health insurance. Mandating someone to get something is a Tax. So call it what it is.

RE: Encourage != Force
By VitalyTheUnknown on 11/9/2009 3:54:28 PM , Rating: 3
The point is, you have always paid for Public Safety and
no one has any illusions that health-care will be totally free, people just hope it will be more affordable.

RE: Encourage != Force
By mdogs444 on 11/9/09, Rating: -1
RE: Encourage != Force
By VitalyTheUnknown on 11/9/2009 4:38:06 PM , Rating: 2
RE: Encourage != Force
By JohnnyCNote on 11/9/2009 8:36:16 PM , Rating: 5
as well as those ignorant blacks who all though Obama was going to pay for their mortgage, heating bills, and gasoline.

Or ignorant whites who think he wasn't born in Hawaii, is a muslim and keeps a "muslim flag" in his office . . .

RE: Encourage != Force
By MrPoletski on 11/10/2009 4:14:44 AM , Rating: 2
That's not ignorance, that's just retarded.

RE: Encourage != Force
By heffeque on 11/9/2009 3:06:03 PM , Rating: 5
It's interesting how US's current president is trying to make the US a better country by making the health system Universal... and people complain.

Precisely the crappy private health system the US has is one of the things that makes the US more similar to countries with thriving money sacks like Kuwait, China and Arabia Saudi than first world countries with better quality of life. That and the death penalty. It's quite impressive to see such a technologically advanced country still have such medieval ways.

62% of bankruptcy in US families in 2008 were health related. It makes 1 million citizens go bankrupt every single year and kills 45.000 people that have no coverage.

The Twin Tower collapse killed 3.000 .
The current crappy health system is killing 45.000 people A YEAR
And makes 1.000.000 people go bankrupt also every single year.

Those numbers seem like they correspond to an undeveloped country, not a first world country.

If the current health system doesn't seem f¡cked up enough... here are some other numbers that you probably ignore:

Countries like Spain spend 5 times LESS money per person yet has a Universal health coverage that delivers much better health outcomes such as a much lower infant mortality rate, a higher life expectancy and the highest organ donations and transplants in the world. All in a system where public and private hospitals coexist without any legal problems.

You should check "Jeff Goldsmith healthcare comparison" in YouTube to get some professional information about it and not some biased Fox News reports saying that the universal health system is crap, and then show UK statistics. Great work, Fox, put the numbers of one of the worst universal health system in planet earth to prove your point.
I don't expect Obama's plan to go as well as Spain's, Slovenia's, Finland's, etc health systems from one day to another, but with years of work I'm sure that it will be totally worth it. I doubt that it'll end up being as crappy as UK's (I hope not).

RE: Encourage != Force
By christojojo on 11/9/2009 3:41:49 PM , Rating: 2
You must not live in New York State. We have lots of programs. Actually hostage programs every time the politicians need more money they hold them hostage. WE have a budget deficit crisis so right away we will be forced to cut education funding or roads or something tangible. They never ever cut appointed jobs like staffing for the politicians themselves.

Don't get me wrong I think health care regulation is a good idea, I just don't want it held to my head every time they need a fund raiser like they do with schools and roads.

Social security is always broke when money needs to be found and the same with medicare.

Social security was sold as a solution to poor people and the middle class to retire now it is just a supplement. DO you really think that this will be any different in health care?

Even if you trust Obama, do you trust his successors and politicians in charge of this? Seriously?

RE: Encourage != Force
By heffeque on 11/9/2009 4:17:51 PM , Rating: 4
Yeah... first lets cut on education... then on health... then on retirements... then on scientific research...
But let's not cut on war machinery!!!

I have a better idea... LET'S LIBERATE ANOTHER COUNTRY! Which one is it going to be this time? China... Russia... North Korea? We've got enough money to spend... on WAR! HURRAH!

RE: Encourage != Force
By ClownPuncher on 11/9/09, Rating: 0
RE: Encourage != Force
By mdogs444 on 11/9/09, Rating: 0
RE: Encourage != Force
By aj28 on 11/9/2009 8:10:36 PM , Rating: 4
But the point is that you have a choice on whether you want to be a driver or not.

You have a choice on whether you want to live in this country.

"I modded down, down, down, and the flames went higher." -- Sven Olsen

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