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Blocking Google being eyed as a way to get people to pay for News Corp content

Rupert Murdoch's move to online users to pay for content they read is infamous at this point. The publishing impresario has some of the most popular newspapers in the world under his News Corp umbrella.

Murdoch is also running one of the few successful publications online that charges for access -- The Wall Street Journal. The catch for Murdoch is that there is a well known workaround for accessing WSJ content online without having to pay or register with the publication -- Google. You can search the title of most any WSJ story that requires a paid account with Google and find the complete article for free.

Murdoch is now saying that he will remove stories all together from Google's search index as a way to encourage people to pay for content. Encourage here is a synonym for force. Murdoch told Sky News Australia that the papers in his empire including the Sun, Times, and WSJ would consider blocking Google entirely once that fully enacted plans for charging people to read stories.

Murdoch said, "I think we will (block Google), but that's when we start charging. We have it already with the Wall Street Journal. We have a wall, but it's not right to the ceiling. You can get, usually, the first paragraph from any story - but if you're not a paying subscriber to all you get is a paragraph and a subscription form."

Murdoch continued saying, "There's a doctrine called fair use, which we believe to be challenged in the courts and would bar it altogether... but we'll take that slowly."

Murdoch had previously promised that starting in 2010 charging for the use of his websites would be enacted. He is backtracking on that a bit and now says that he won’t promise that date will be met.

Murdoch said, "The people who simply just pick up everything and run with it – steal our stories, we say they steal our stories - they just take them. That's Google, that's Microsoft, that's, a whole lot of people ... they shouldn't have had it free all the time, and I think we've been asleep."

The ill will between Murdoch and Google is building on the back of significantly reduced traffic to MySpace. MySpace has a lucrative search deal in place with Google that may be one of the reasons the paid content work around has not been addressed before. With significantly increased competition from Facebook pushing MySpace into a second place spot in the social networking scene, MySpace has missed traffic goals set by Google. The shortfall in traffic equates to the potential for the loss of more than $100 million in income from the Google search deal.

As Murdoch ramps up his schemes to make money off the internet, Google CEO Eric Schmidt continues to scoff at Murdoch's plans. Schmidt has said in the past, "In general these models (paid online content) have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity. So my guess is for niche and specialist markets ... it will be possible to do it but I think it is unlikely that you will be able to do it for all news."

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Who's bringing the popcorn?
By Motoman on 11/9/2009 11:19:31 AM , Rating: 5 we all watch Rupert Murdock and News Corp quickly slip down the drain of irrelevance?

RE: Who's bringing the popcorn?
By mdogs444 on 11/9/2009 11:37:47 AM , Rating: 2
As they build a cable news powerhouse?

RE: Who's bringing the popcorn?
By SiliconJon on 11/9/2009 11:55:22 AM , Rating: 2
I'll be the one in the theater to get loud if Murdoch wins! And since that popcorn is refillable, I'll be throwing it around, too. Heavy "butter" and all!

RE: Who's bringing the popcorn?
By Motoman on 11/9/2009 12:33:00 PM , Rating: 3
Sorry, but popcorn is no longer free, but you can buy a subscription to it for $20 a month. If we catch you linking to your neighbor's popcorn, though, we'll execute you.

RE: Who's bringing the popcorn?
By DarkElfa on 11/9/2009 3:10:58 PM , Rating: 3
If this means I won't have Faux news show up in my Google news in the morning, awesome.

RE: Who's bringing the popcorn?
By mdogs444 on 11/9/09, Rating: -1
By ClownPuncher on 11/9/2009 3:51:32 PM , Rating: 5
Not liking Fox news makes you a sheep? Can I borrow some wool, you seem to be wearing it as sunglasses.

RE: Who's bringing the popcorn?
By MrPoletski on 11/10/09, Rating: 0
RE: Who's bringing the popcorn?
By MrPoletski on 11/11/2009 5:12:51 AM , Rating: 1
rating me down doesn't change the fact that Fox News has legally fought that it has the right to report lies as news.

RE: Who's bringing the popcorn?
By kattanna on 11/9/2009 3:41:49 PM , Rating: 2
aye. please make fox news website your first new pay only website


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