While Apple seems to be content with
"going negative" when it comes to commercials touting its
computing products, Microsoft has taken a different route with
Windows 7. Apple has focused
more on bashing Windows 7 (and the faults of its predecessors)
rather than focus on the main strengths of the OS X platform.
Microsoft, on the other hand, has created
positive ads which tout the new features in Windows 7.
It appears that Microsoft's positive
route -- along with relatively positive reviews -- have led to some
rather impressive sales numbers for the latest and greatest from
Redmond, Washington. According
to NPD Group, boxed unit sales for Windows 7 during the first week of
availability were up 234% compared to it's predecessor, Windows
Vista. However, due to an increased use of discounts – such as $50
and $100 Home Premium and Professional upgrades for general
consumers, along with $30
Home Premium and Professional upgrades for students – meant
that dollar sales were up just 82%, which still isn't too shabby at
all for Microsoft.
Total Windows PC sales (including
Windows 7, Vista, and XP machines) were up 49% year-over-year
compared to 69% when Vista launched. Sales in relation to the week
prior to launch were up 95% for Windows PCs versus 170% for Windows
Vista during its retail launch in 2007.
NPD predicts that things are looking
good for Windows 7 in the coming weeks. “A combination of factors
impacted Windows 7 PC sales at the outset, but the trajectory of
overall PC sales is very strong leading into the holiday season,”
said NPD Stephen Baker, NPD's vice president of industry analysis.
Not surprisingly, Microsoft is quite
happy about the numbers. Microsoft's Brandon LeBlanc posted
on the Windows Team Blog, “It has been quite amazing to watch
the global excitement build around Windows 7, especially during a
tough economic climate. It was just a few short weeks ago that we
learned about Windows 7 outselling the UK's "own" Harry
Potter. In Japan, anxious PC users waited in line to be one of the
first to get their hands on Windows 7.”