Microblogging earns another big backer
The explosion of microblogging on
sites like
Twitter -- a site that allows users 140 word posts – has led to
a wealth of real-time information. With celebrities,
politicians, reporters, and even businesses all tweeting, these posts
are a valid emerging source of breaking news.
Last month,
Microsoft and Google both announced
that they would be adding Twitter to their search results. Now
Yahoo, whose search engine is driven
by Microsoft's Bing, will also jump into the real-time search
ring.
Yahoo has reportedly paired with OneRiot, a real-time
search provider. The company will be trialing OneRiot's results
with approximately 10 percent of its users. The trial would
provide users with a new "search shortcut" on Yahoo's
homepage, which would lead to real-time results on the top of the
returned search results.
Describes Yahoo, "The shortcut
will only appear on certain queries that will be determined by Yahoo.
This is a test designed to discover if showing such content is useful
to people."
Exactly how the relationship between Yahoo
and OneRiot will play out remains to be seen. The pair hasn't
signed any long-term deals and the current partnership does not
include any revenue sharing, according to sources at The Wall
Street Journal. Complicating the arrangement, according to
Yahoo Chief Technology Officer Ari Balogh, Yahoo will also have
access to Microsoft's real time data. A Microsoft-Yahoo-OneRiot
partnership does remain a possibility.
OneRiot currently has 3
million users and has raised over $27M USD in venture capital.
The Twitter-search startup is based on Boulder, Colorado.
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