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AT&T has had enough of Verizon's commercials.

Early last month, Verizon began assaulting AT&T with new commercials which were an interesting twist on the AT&T-backed iPhone "There's a app for that" commercials. Verizon turned the ads around to point out all of the holes in AT&T's 3G coverage and numerous dropped calls that have been reported with the service.

The Verizon commercials came right on the heels of reports that a 30 percent dropped call rate in New York City for the iPhone was considered "normal".

It was only a matter of time, but it appears that AT&T has had enough of Verizon's commercials which mock its 3G coverage in the United States. According to the Wall Street Journal, AT&T is going after Verizon with a lawsuit.

AT&T noted the following according to Engadget:

In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.

According to the WSJ, AT&T had complained to Verizon about the appearance of a lack of coverage in large parts of the U.S. in the ads, but the changes Verizon made to its spots weren't enough for AT&T, hence the lawsuit.

For its part in the matter, Verizon spokesman Jim Gerace responded, “Our ads clearly explain that non-3G coverage is available elsewhere. I think it's interesting that AT&T's chose to focus on the white areas and not the blues area of their map. We think it calls into question their own fastest 3G claim as the map clearly shows where 3G doesn't exist."



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RE: Not PC to defend AT&T But...
By roostitup on 11/4/2009 6:07:16 AM , Rating: 2
Been using ATT for 10 years now in both rural and developed areas with no problems. I keep going back to them and am never disappointed. People who already have a negative opinion of ATT tend to subconsciously only pay attention to other negative opinions that people have, which therefore replaces the actual facts with their own opinion.


RE: Not PC to defend AT&T But...
By The0ne on 11/4/2009 6:19:12 AM , Rating: 2
I don't think many of us are "subconsciously only pay(ing) attention to other negative opinions..." We are currently on the network, for 2 years or more and the signal just sucks...period. Read the thread, you have issues in major cities like San Diego, Oakland, and San Jose.

Do I feel bad when my co-worker, on his Verizon phone, can make calls and I can't? Sure, cause I'm paying to have the phone work! I have the 8525 phone and it's a good phone but almost useless simply because of weak AT&T signals.


RE: Not PC to defend AT&T But...
By wempa on 11/4/2009 12:39:54 PM , Rating: 2
I never had a "negative" opinion of AT&T. In fact, I had them for cell phone service years back and they weren't bad. However, when just about EVERY person I know who has an iPhone complains about the coverage and the network congestion, that doesn't exactly make me feel like switching to AT&T.


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