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AT&T has had enough of Verizon's commercials.

Early last month, Verizon began assaulting AT&T with new commercials which were an interesting twist on the AT&T-backed iPhone "There's a app for that" commercials. Verizon turned the ads around to point out all of the holes in AT&T's 3G coverage and numerous dropped calls that have been reported with the service.

The Verizon commercials came right on the heels of reports that a 30 percent dropped call rate in New York City for the iPhone was considered "normal".

It was only a matter of time, but it appears that AT&T has had enough of Verizon's commercials which mock its 3G coverage in the United States. According to the Wall Street Journal, AT&T is going after Verizon with a lawsuit.

AT&T noted the following according to Engadget:

In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.

According to the WSJ, AT&T had complained to Verizon about the appearance of a lack of coverage in large parts of the U.S. in the ads, but the changes Verizon made to its spots weren't enough for AT&T, hence the lawsuit.

For its part in the matter, Verizon spokesman Jim Gerace responded, “Our ads clearly explain that non-3G coverage is available elsewhere. I think it's interesting that AT&T's chose to focus on the white areas and not the blues area of their map. We think it calls into question their own fastest 3G claim as the map clearly shows where 3G doesn't exist."

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RE: Not PC to defend AT&T But...
By bissimo on 11/3/2009 6:40:58 PM , Rating: 2
I can attest that AT&T sucks in DFW. TONS of dropped calls, spotty coverage, etc. I switched to Verizon over a year ago and have had ZERO issues with coverage.

RE: Not PC to defend AT&T But...
By Alexstarfire on 11/3/09, Rating: -1
RE: Not PC to defend AT&T But...
By rs2 on 11/4/2009 2:51:47 AM , Rating: 3
I love how "the [3G] coverage for my phone is just fine in DFW" is followed almost immediately by "I don't use 3G on my phone at all [because] my phone messed it up somehow". Yeah, I guess that would make you the authority on AT&T's 3G coverage in DFW, seeing as how it doesn't work at all for you for some reason that you've decided to blame upon the phone instead of the network.

Contradict yourself much?

RE: Not PC to defend AT&T But...
By Alexstarfire on 11/4/09, Rating: 0
RE: Not PC to defend AT&T But...
By neogrin on 11/4/2009 11:13:25 AM , Rating: 2
You are responding to a dicussion about 3G and dropped calls and you state you don't get dropped calls in a specific area. It is Obvious (to anyone but you) that you meant that you don't get dropped called using 3G.

It's not our fault you can't make an coherent statement.

If you are trying state something, the ownes is on you to be understandable, within the context of the overall discussion. Otherwise you might as well just roll you face on the keyboard as the results would be the same.

RE: Not PC to defend AT&T But...
By akse on 11/4/2009 6:30:40 AM , Rating: 2
Haha.. laughed!
"I suggest looking at your phone then because the coverage for my phone is just fine in DFW"

"Which is cause my phone messed it up somehow."

Mm.. maybe look at your phone!

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