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AT&T has had enough of Verizon's commercials.

Early last month, Verizon began assaulting AT&T with new commercials which were an interesting twist on the AT&T-backed iPhone "There's a app for that" commercials. Verizon turned the ads around to point out all of the holes in AT&T's 3G coverage and numerous dropped calls that have been reported with the service.

The Verizon commercials came right on the heels of reports that a 30 percent dropped call rate in New York City for the iPhone was considered "normal".

It was only a matter of time, but it appears that AT&T has had enough of Verizon's commercials which mock its 3G coverage in the United States. According to the Wall Street Journal, AT&T is going after Verizon with a lawsuit.

AT&T noted the following according to Engadget:

In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.

According to the WSJ, AT&T had complained to Verizon about the appearance of a lack of coverage in large parts of the U.S. in the ads, but the changes Verizon made to its spots weren't enough for AT&T, hence the lawsuit.

For its part in the matter, Verizon spokesman Jim Gerace responded, “Our ads clearly explain that non-3G coverage is available elsewhere. I think it's interesting that AT&T's chose to focus on the white areas and not the blues area of their map. We think it calls into question their own fastest 3G claim as the map clearly shows where 3G doesn't exist."

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AT&T Service
By dtm4trix on 11/3/2009 6:25:27 PM , Rating: 2
I have had my iPhone since it first came out and while I love the phone itself the coverage and service area sucks. I get no reception in many areas that my friends with Verizon or Sprint do. Therefore I think the ads, while maybe a little deceptive, are fairly accurate. I will not renew my subscription when my contract is up and am waiting for someone other than AT&T to roll out with the iPhone.

RE: AT&T Service
By StraightPipe on 11/3/2009 6:50:04 PM , Rating: 2
Same here. I've got 35 lines (mostly Blackberries) through AT+T at work and we were doing just fine on EDGE. When they upgraded the network to 3G (2 months ago...after promising it in late 2007) it destroyed our service quality.

Let me get this straight: we are in a city and have great signal (4 bars right now, usually 5).

When we try to dial out: Call Failed, dial again: Call failed... I usually see this message 20-30 times a day.

When I get a call to connect: they frequently drop about 1 minute after the call starts...then I've got to try dialing failed.

When someone calls me: straight to Voice Mail. Hours later my phone will say I have missed 4 calls...and have 7 VM's...How can I have 7 VM's if I only missed 4 calls (and the phone didnt ring one time).

Just this last week some of the "failed call" messages have changed to "congestion" so at least they are beginning to be honest with the customers...

Tech support has us do test calls and all of the calls fail during the test. We've got a variety of devices (BB Curve, BB Bold, BB 8820, iPhones, Moto RAZR and RAZR2) and the same problems with all of them.

My Service rep has even admitted that it's a congestion problem...likely caused by the iPhone flood.

RE: AT&T Service
By mcnabney on 11/3/2009 10:09:06 PM , Rating: 2
Why do you put up with that crap?

Port out, and if they can't deliver - port out of them too. I think everyone has a 30 trial period now.

RE: AT&T Service
By The0ne on 11/4/2009 6:24:24 AM , Rating: 2
That's the other thing about AT&T signal that people AREN'T talking about. Even if you have 2-4 bars that doesn't mean you're going to be able to make calls. I hate this "trickery" the most. It's so fustrating. If you have 2-4 bars why the hell wouldn't it be able to dial out and/or connect? That is just stupid imo.

I'm glad my contract has been over. Just doing research another company that I will be switching too; that and waiting for the new phones to come out :D

RE: AT&T Service
By zerocool84 on 11/3/2009 7:11:34 PM , Rating: 2
I just think it's sad that people want the iPhone so bad that they are willing to put up with a sub-par network that gets horrible coverage. No phone no matter how good is no use on a network like AT&T. I know people with iPhones that bought Mifi's and use them as web access since AT&T gets crappy reception.

RE: AT&T Service
By teng029 on 11/3/2009 11:57:11 PM , Rating: 2
i have both an at&t phone (iphone) and a verizon phone (BB Tour). take away the phones' bells and whistles and compare just the coverage; verizon's coverage is far superior to that of at&t. there are spots in the phoenix area that are just flat out dead zones for at&t and yet verizon gets decent coverage.

RE: AT&T Service
By Adul on 11/4/2009 12:59:04 AM , Rating: 2
indeed i get service just fine with sprint in phoenix, but someone with an iphone at my place. 1 bar outside of the house..

RE: AT&T Service
By wempa on 11/4/2009 12:34:26 PM , Rating: 2
This is exactly why my wife and I have been reluctant to get an iPhone. Everybody I know who owns an iPhone complains about the coverage and also the network congestion they experience in densely populated areas. Sorry, but the phone functionality is the most important to me. I'll either wait until iPhone moves to Verizon's network or I'll get another smart phone.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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