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AT&T has had enough of Verizon's commercials.

Early last month, Verizon began assaulting AT&T with new commercials which were an interesting twist on the AT&T-backed iPhone "There's a app for that" commercials. Verizon turned the ads around to point out all of the holes in AT&T's 3G coverage and numerous dropped calls that have been reported with the service.

The Verizon commercials came right on the heels of reports that a 30 percent dropped call rate in New York City for the iPhone was considered "normal".

It was only a matter of time, but it appears that AT&T has had enough of Verizon's commercials which mock its 3G coverage in the United States. According to the Wall Street Journal, AT&T is going after Verizon with a lawsuit.

AT&T noted the following according to Engadget:

In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.

According to the WSJ, AT&T had complained to Verizon about the appearance of a lack of coverage in large parts of the U.S. in the ads, but the changes Verizon made to its spots weren't enough for AT&T, hence the lawsuit.

For its part in the matter, Verizon spokesman Jim Gerace responded, “Our ads clearly explain that non-3G coverage is available elsewhere. I think it's interesting that AT&T's chose to focus on the white areas and not the blues area of their map. We think it calls into question their own fastest 3G claim as the map clearly shows where 3G doesn't exist."

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"Broadband" Definition
By Shig on 11/3/2009 6:18:19 PM , Rating: 2
The FCC needs to step in and just put it's foot down and say : The speed has to be at least "x" to be considered 3G. Broadband speeds are so poorly defined in the US that these marketing jokes happen.

I say the FCC is to blame. Step up and say what is 3G and what isn't ffs. Or this is just going to go back and forth like two little kids fighting over a toy.

RE: "Broadband" Definition
By zorxd on 11/3/2009 6:55:17 PM , Rating: 2
I have a better idea. We drop the #G terminology, which doesn't mean anything anyways, and start talking about Mbps, just like any other internet connection.
A 21 Mbps network is 3x faster than a 7Mbps network even if both are "3G".

RE: "Broadband" Definition
By Alexstarfire on 11/3/2009 6:58:54 PM , Rating: 2
It actually does, but ok. HSPA is actually 3.5G. The halves mean they are just upgraded from the current network, usually software or something with little to no hardware changes needed.

RE: "Broadband" Definition
By dubldwn on 11/3/2009 7:12:37 PM , Rating: 2
Well, the best we'll probably get is something like "up to 7mbps."

RE: "Broadband" Definition
By StevoLincolnite on 11/4/2009 12:16:26 AM , Rating: 2
The speed has to be at least "x" to be considered 3G.

Then what companies will do is create silly names for there products like NextG or YesG (Taken from the Aussie Telco's naming.)

Then advertise how "Superior" they are, hence we will end up back in square 1.

I do feel sorry for the USA and there rather poor "3G" Networks, both in-terms of coverage and speed.

RE: "Broadband" Definition
By gamerk2 on 11/4/2009 11:18:57 AM , Rating: 2
Actually, the telecoms are trying to get broadband defined as 56k speeds (down from 768k).

So yes, AOL would offer broadband to all its customers. :D

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