Print 66 comment(s) - last by TO.. on Nov 6 at 10:48 AM

AT&T has had enough of Verizon's commercials.

Early last month, Verizon began assaulting AT&T with new commercials which were an interesting twist on the AT&T-backed iPhone "There's a app for that" commercials. Verizon turned the ads around to point out all of the holes in AT&T's 3G coverage and numerous dropped calls that have been reported with the service.

The Verizon commercials came right on the heels of reports that a 30 percent dropped call rate in New York City for the iPhone was considered "normal".

It was only a matter of time, but it appears that AT&T has had enough of Verizon's commercials which mock its 3G coverage in the United States. According to the Wall Street Journal, AT&T is going after Verizon with a lawsuit.

AT&T noted the following according to Engadget:

In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.

According to the WSJ, AT&T had complained to Verizon about the appearance of a lack of coverage in large parts of the U.S. in the ads, but the changes Verizon made to its spots weren't enough for AT&T, hence the lawsuit.

For its part in the matter, Verizon spokesman Jim Gerace responded, “Our ads clearly explain that non-3G coverage is available elsewhere. I think it's interesting that AT&T's chose to focus on the white areas and not the blues area of their map. We think it calls into question their own fastest 3G claim as the map clearly shows where 3G doesn't exist."

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How should they depict it?
By ICBM on 11/3/2009 5:26:22 PM , Rating: 5
Red/Blue = 3G Coverage
White = No 3G Coverage

Man that is complicated; I don't think I can wrap my head around that one. Somebody should sue them for making something so complicated!

RE: How should they depict it?
By Alexstarfire on 11/3/09, Rating: -1
RE: How should they depict it?
By dubldwn on 11/3/2009 7:08:11 PM , Rating: 5
No, that's not what they're arguing about. That's what some people in this thread are arguing about. AT&T is not claiming that edge is 3G. AT&T is claiming that the white areas of the map might make people believe there is NO coverage there at all. Which is ridiculous.

RE: How should they depict it?
By 67STANG on 11/3/2009 7:22:30 PM , Rating: 2
Claiming "the nations fastest 3G network" when their radius of reliable 3G coverage is ~10 square miles of the nation...

RE: How should they depict it?
By dubldwn on 11/3/2009 7:28:17 PM , Rating: 4
Agreed, but that claim is far more ambiguous. Everything in Verizon's commercial is fact and saying people are so stupid they would think the white areas mean no coverage is, imo, a baseless lawsuit. AT&T blows.

Sent from my iPhone

RE: How should they depict it?
By 67STANG on 11/4/2009 10:31:33 AM , Rating: 2
Even though the maps clearly state they are depicting 3G coverage? You can't honestly expect a consumer to understand.

RE: How should they depict it?
By Alexstarfire on 11/3/2009 7:28:20 PM , Rating: 3
Could be both. Quite frankly if the consumers are stupid enough not to realize that you don't have to have 3G to make calls then that's their own fault. Seems like companies get sued a lot these days because they try to protect the ignorant masses. I say let the consumers educate themselves so we can end these damn shenanigans already.

RE: How should they depict it?
By sprockkets on 11/3/2009 10:23:18 PM , Rating: 1
Agreed. The "sad" person in the commercial with a white iphone makes it look like she hasn't got any calls or can't do anything period because of the small coverage of 3G. If there is no 3G coverage, any 3G phone just drops to GSM/EDGE.

Though some say when phones, including the iphone do that, it creams the battery life.

RE: How should they depict it?
By Fenixgoon on 11/4/2009 10:37:19 AM , Rating: 2
actually if you go to AT&T's website and click "show 3g coverage" you'll find that the figure in verizon's commercial isn't very far off. i checked it myself after i saw the commercials.

3G coverage shown in blue:

RE: How should they depict it?
By TO on 11/6/2009 10:48:47 AM , Rating: 2
That's funny because the map shows 3G throughout NYC, but my phone will display 3G here about 20% of the time. I guess the 3G network is so overloaded that my phone reverts back to edge a majority of the time.

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
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